ddp design fair

1 Please introduce the company (brand).

◦ Corporate values and ideologies
- We aim to create an outdoor culture where pets are together with the belief that they are the happiest when they are with people. We are running a brand called 'Tail High' to create this culture.
◦ Brand concept
- Create a trip and activity culture where people and pets work together with creative products and services.
◦ Competitive edge
- Design and concept of creative products and outdoor-friendly usability
◦ External recognition
- Since the brand's launch in 2021, we have continued to increase our awareness, and in 2023, we have expanded our product line and continue to participate in domestic and international fairs, increasing our awareness in the pet outdoor category.

2 How did you start the brand? If you have an interesting story, please share. 

There is a belief that pets are the happiest when they are with their guardians. We launched the Tail High brand because we wanted to make the happiest moment for our pets more convenient and safe, and all the products of the Tail High brand are designed to include our philosophy

3 Please introduce a new product you are making or your most recent product. 

- Hybrid harness
Hybrid harness is an integrated harness and lead wire product. The lead wire of 1.4 to 1.5M is built into the back of the harness, so you just need to hold the handle without having to hang and loosen the lead wire. And there is a two-way safety stop function that stops automatically when the dog moves forward quickly. Conversely, even if you miss the handle, the line stops. Both the technology and the original design of the harness are patented and design registered. This product is optimized for outdoor activities with dogs because it is an integrated harness and lead rope. It can be used more conveniently in situations where you don't always have to hold the lead line, such as traveling, camping, hiking, and moving around. It is most convenient to use this product when traveling with your dog, like how you would wear hiking boots when hiking or running shoes when running.

- an air-injected life jacket
It can be folded small and carried conveniently when not used as an air injection type life jacket, and can be inflated by adding air when using it. Since it is an air injection type, it has a higher buoyancy and a better balance than a conventional life jacket. And it's strong and safe, using the same materials that real scuba divers use.

- Go2 Swimsuit
Swimsuit products are made of neoprene, so they have good elasticity and are excellent for maintaining body temperature. Neoprene also has some buoyancy due to its rubber-based material. Even if you play in the water for a long time, it keeps your body temperature from falling sharply.

- Go2 Raincoat
It's a rain coat with a design that's easy to wear and take off. The hood is long, so you can use it so that your dog’s head and ears don't get wet if it rains. The 360-degree light-reflective fiber at the head can be applied to ensure safety even when worn on a dark day. By using a Hipora taslan material, the fabric releases moisture on its own even on humid days, making it comfortable to wear, and adding mesh material inside to improve ventilation.When wearing it, it can be worn in close contact with the size of your dog's body using the side HQ Velcro.

4 For the people visiting the launch hall, please share the main parts of the booth and the concept of the exhibition.

◦ ‘Play in Nature’ Concept
- We plan to organize the space with nature-friendly booths using unprocessed real wood plywood and display products with the most outstanding colors and designs in nature
- We aim to display this concept as a brand that provides inspiration and optimized products to pet owners who raise dogs so that they can spend more time running around in nature

5 Is there a reason why you decided to participate in the design launch fair? What are you expecting from the fair? 

I decided to participate because I wanted to promote the Tail High brand to many people participating in the fair.

6 Please tell us about the direction that you want to take your brand in going forward.

Tail High strives to create an outdoor culture with pets and we strive to incorporate our philosophy into every product we launch. Our goal is to make creative products that are more convenient and safer during outdoor activities, and we want our pets and guardians to be with Tail High at their happiest moments.

7 "Various" opinions, thoughts, criticism, and praise for the platform called Design Launch Fair, are all welcome. Please share anything you wish to.

Good products are often not widely known due to sluggish sales and often stop being made. I hope it will be a place where we can get help to develop a market.