ddp design fair

Since its founding in 2008, Shinsegae Liquor & Beverage has been introducing famous wines from the Old Continent (France and Italy), and the New Continent (the United States, South America, and Australia), to customers at reasonable prices.
Not only has the company taken the lead in popularizing wine by eliminating wine price bubbles by dealing directly with local wineries, streamlining costs, and minimizing distribution margins, but it is also striving to have a diverse portfolio of alcoholic beverages, including rare wine brands, beer, whiskey, and spirits.

One of its flagship brands, G7, was created by the Pedregal family, who have been making wine for seven generations, and winemaker Pascal Marty, the legend behind Almaviva and Opus One.
As a brand launched in partnership with Shinsegae L&B, it is the best-selling wine brand in Korea with cumulative sales exceeding 2 million bottles in five years. Recently, G7 expanded its offerings to include vegan wines for health and the environment.
Other popular brands include Connoisseur, an eco-friendly wine with 0% carbon emissions, and Evan Williams, the world's second best-selling bourbon whiskey brand.

In addition, Shinsegae L&B runs Wine & More, a retail store specializing in wine. In addition to offering a wide variety of products at reliable prices, Wine & More is also expanding into the premium liquor market to bring greater richness and higher levels of enjoyment in all aspects of customers' lives.

Shinsegae L&B is also engaged in social activities in various fields such as culture and the arts, the environment, and support for the underprivileged. In particular, Shinsegae L&B aims to build a virtuous cycle in which businesses and the arts can coexist. Furthermore, Shinsegae L&B has been sponsoring budding craft artists and helping them develop sales channels for six years.
Through this project and in in recognition of Shinsegae L&B's contributions to creative arts, we were recognized in Seoul as the 2021 Outstanding Organization for Public-Private Partnership and the 2022 Outstanding Organization for Cultural and Artistic Sponsorship.