ddp design fair

1. Please introduce the company (brand).

‘"milda" means that you can push it and open it conveniently. To advance into the global market, it is a leading company in the paradigm shift of door lock, which has trademark applications in Korea, the United States, and China and is promoting its products through the Kickstarter campaign in the United States, with backers from 140 countries.
It is a company that fosters dreams of reviving Korea's manufacturing industry through excellent products like how Korea's K-POP and K-Contents create a boom in the Korean Wave.

2 How did you start the brand? If you have an interesting story, please share.

The birth of the item, which is a push-pull door handle that can be moved with part of your body, was the repeated experience of inconvenience in terms of hygiene, when washing hands in public toilets and having to grab and open the door again. It was fun and rewarding to improve usability, minimize cross-infection, and research and develop only from the user's perspective to quickly escape in case of fire, improve convenience for our children and elderly parents like a mother would, and plan and make products as interior design points.
Seongnam Senior Innovation Center Living Lab was monitored for three months and then restored to its original state, but the elderly said they didn't want to use the original handle because ours was so convenient, so we provided free service to the elderly. When I heard the feedback that they were grateful for us making a good product, the time I spent developing and making it only from the perspective of the user felt rewarding.
Our product has a variety of stories. The first definition of barrier-free through Japan's super-aged society is the handle that can be opened without effort. We have succeeded in the barrier-free function of the global tubular method and are preparing to launch 'senior-friendly products', 'children's products', and 'disaster safety products' as a series.

3 Please introduce a new product you are making or your most recent product. 

We are preparing to release 'milda' as a series. The first product is a domestic premium interior and overseas export-oriented product, and we are preparing to launch an entry-level push-pull handle that can be used by children under the age of 5. In addition, we are preparing to launch disaster safety push-pull handles that enable the convenient use of school evacuation stairs, apartment emergency stairs, and quick escape in case of fire.

4 For the people visiting the launch hall, please share the main parts of the booth and the concept of the exhibition.

We spend a lot of money on the coziness of the space we stay in, the sense of interior design.
I just changed the door handle, but my family all started a convenient life!
Start with "milda".
(This product is in the extremely early design phase, and we plan to prepare it so that you can experience it yourself.)

5 Is there a reason why you decided to participate in the design launch fair? What are you expecting from the fair?

I majored in craft design and started my business with a dream of entering the global market based on various experiences in society. Many people think that craft design and business have no connection at all. Also, I would like to be a case of success by breaking the prejudice of society that only engineering majors are experts on tech-based things.
As I worked on craft design, my imagination became abundant, and my dream business is also now making success by filling in one part after another like working on a piece of work.
With 'Imaginary Power', I would like to inform many people through the Design Launch Fair that the door handle as a tool will leap into a product that improves the convenience and safety of all our families.

6 Please tell us about the direction that you want to take your brand in going forward.

Interior push-pull handles (premium, exports through entry-level types, luxury houses, daycare centers, hospitals, offices, etc.), and elderly-friendly products (silver town) through items that are conveniently opened by pushing 'milda'. We will become a company that develops and produces products that consider the convenience and safety of all users through disaster safety products (Fire door Push-pull door handle).

7 "Various" opinions, thoughts, criticism, and praise for the platform called Design Launch Fair, are all welcome. Please share anything you wish to.

I am so happy to meet various interpretations of products and sensational products.
Thank you for planning the opportunity to commercialize the sensational products through the design launch fair.