ddp design fair

1. Please introduce the company (brand).

Unroll Surface is a brand that studies the sustainability of materials focusing on alternative plastic materials and quickly develops them into design products. All products are made from biomaterials and recycled plastics without petroleum-based new plastics. It is a brand that spreads a 'sustainable lifestyle' by changing the subject of our daily lives and draws a better future through it.

2 How did you start the brand? If you have an interesting story, please share. 

Our brand prioritizes materials. It is true that there is a difficulty in development as we focus on 'materials' that are easily considered the lower-ranked value in product service. In the case of the first tumbler, it took a long time to develop because the desired shape and physical properties did not come out. Actually, there are so many more difficult stories than interesting ones. Still, we are building brands, thinking that this brand philosophy will definitely have a positive impact on society.

3 Please introduce a new product you are making or your most recent product. 

In the first half of this year, we worked on meaningful collaboration projects with several companies. The results will be released as a new product in the second half of the year. Beyond the existing alternative plastic materials, we have developed products with upcycling materials of aluminum, so we expect a good response for the new products.

4 For the people visiting the launch hall, please share the main parts of the booth and the concept of the exhibition.

This exhibition concept aims to be carbon neutral (minimizing carbon emissions). All the exhibition tables and shelves that are needed for the exhibition will be produced in collaboration with Seongji Steel Co., Ltd., a construction rental company, and will be used as original materials again after the exhibition. In addition, we plan to organize a system that allows exhibitors to measure carbon directly at an exhibition space where they can experience sustainability, not just a product, through collaboration with TomorrowUse.

5 Is there a reason why you decided to participate in the design launch fair? What are you expecting from the fair?

Our brand also participated in the design launch fair last year and received good feedback. As it is the biggest event among design exhibitions held in Seoul, it seems to be the best for meeting and communicating directly with many visitors. I hope this year will be a good time to introduce and communicate our brand to many visitors.

6 Please tell us about the direction that you want to take your brand in going forward. 

It is our direction to continue to uphold the brand's philosophy of sustainable life. Based on this, we will strengthen our philosophy by increasing our products and increasing our consumer contacts.

It's good to give a chance to promote the brand for a certain period of time through the fair, but I think it would be good to provide various opportunities for the brand to grow and create business after that. I hope there will be more brands that can operate globally based in Seoul, and I hope that the design launch fair can serve as the platform.