ddp design fair

1 Please introduce the company (brand).

Oneple Design is a company established to create more value and special experiences in customers' lives. Our goal is not just to sell products, but to produce products that consumers can feel moved by and satisfied with at every stage of purchasing and using them.
In addition to pursuing product design and functionality excellently, we value experiencing new values that consumers have not felt in the process of using and owning products from the moment they open their packaging. Detailed details and creative design at each stage can create an environment where consumers can feel more joy in their lives.
We are not satisfied simply by the high quality and delicate design of our products. They are produced after continuous research and improvement to maximize user convenience and satisfaction. Our biggest goal is to understand the needs and desires of our customers and to develop products that provide convenience and enjoyment in their daily lives.
Oneple design also pays attention to environmental and social responsibility. We strive to create a better world by adopting eco-friendly materials and production methods, and by supporting and contributing to the socially vulnerable.
We are always striving to make our customers' lives more special through innovative and creative products. We will create a better future on our journey with our customers through products that leave strong impressions and deliver satisfaction.

2 How did you start the brand? If you have an interesting story, please share.

There is a special and interesting story about how One-Ple Design created the ZAI brand.
Oneple Design is a product design consulting company. I was running a Chinese branch with support from the Korea Design Promotion Agency and the Chinese government. At the time, I happened to be asked to consult on product design for ZAI’s premium stationery brand. I might have thought of it as just a different project at first, but this little commission was an important start to the foundation of the brand.
The reason I was entrusted with ZAI brand's product design consulting is that I wanted these products to be produced with better design and emotional elements. One-Ple Design always pursues creative and innovative designs, and we wanted to include these values in the ZAI brand.
Through consulting, Oneple Design explored the differentiation and philosophy of the ZAI brand and tried to give people special sentimental value through stationery products. That's how the relationship with the brand began.
Since then, with the successful growth of the ZAI brand, One-Ple Design became the general manager of the ZAI brand product design and is now in charge of overseas business operations. Now, Oneple Design strives to develop the ZAI brand into a global brand and is committed to providing more special value to customers' lives.

3 Please introduce a new product you are making or your most recent product.

Our latest new product is "ZAI Carbon Pen 3.0." It combines consumer feedback from first-generation silver points and second-generation carbon pens with better technology, and is closer to realizing pencils that can be used for life without cutting down wood to produce pencils.
For the ZAI Carbon Pen 3.0, we developed our own carbon core through new methods and creative designs, rather than using a metal core or a carbon core like the previous models. This carbon lead is more durable than conventional pencil lead and minimizes the wear and tear that occurs when using pencils, providing customers with an excellent experience through a pencil that can be used for life.
ZAI Carbon Pen 3.0 delivers deeper satisfaction and emotion to customers with advanced technology and design while maintaining the sensitivity and convenience of previous models. Through continuous research and innovation, we will provide better products and make people's daily lives more special and enriching.

4 For the people visiting the launch hall, please share the main parts of the booth and the concept of the exhibition. 

The ZAI brand emphasizes environmental protection and sustainability through an exhibition concept called "Pencils Grown Without the Help of Trees." We deeply understand the importance of trees and believe that it is important to cherish and protect every single tree we can. I think ZAI brand's role is to create an environment where pencils can be easily used without cutting down trees.
The exhibition space is set with a beautiful tree. The tree symbolizes our message and values and represents our commitment to a sustainable future and to protecting our precious natural environment.
Based on this concept, through the ZAI brand, we want to protect trees by applying innovative technologies and designs. We provide pencils that can be used for life without cutting down trees by utilizing excellent product design and new construction methods. Through this, we are protecting our precious natural resources and taking a step toward a sustainable future.

5 Is there a reason why you decided to participate in the design launch fair? What are you expecting from the fair?

I think the design launch fair is a very meaningful event because it is the first time for the One-Ple Design ZAI brand to be exhibited offline in Korea. Previously, it was very popular as a premium stationery brand through an online platform (Wadiz), but this design launch fair gave us the opportunity to meet and communicate with consumers offline. It is a great honor to be introduced as a full-fledged ZAI brand launch show through the design launch fair, and we are able to create an opportunity to get closer to consumers.
There is a lot to look forward to through this design launch fair. First of all, we will be given the opportunity to meet consumers offline, so we will be able to listen directly to their reactions and feedback and further raise our brand awareness. In addition, networking and communication with various experts and distributors will further expand the brand's influence and allow us to gain more opportunities.
As we plan to participate in various offline exhibitions in the second half of the year, if the design launch fair is a success, we can meet more consumers and continue the growth and development of our brand. Through the design launch fair, we look forward to further emphasizing the value and message of the ZAI brand and conveying our efforts and passion to more people. This is why I decided to participate in the design launch fair.

6 Please tell us about the direction that you want to take your brand in going forward.

The direction we want the ZAI brand to take going forward is to further develop and grow through sustainability and innovative design. We will continue to work on the development and production of "unsharp pencils," and we will continue to convey the value of protecting the environment and saving trees.
We are also working hard on the 4th generation carbon pen, which is scheduled to be released in 2024. With this new product, we will be doing our best to make it more differentiated while maintaining the performance and sensitivity of existing models. We want to deliver products with better quality and functionality, and we want to provide customers with more special experiences and value.
Also, we will aim for ZAI brands to have a strong presence in not only Korea but in various regions abroad. We will actively conduct offline exhibitions and events, and find opportunities to get closer and communicate with consumers

7 "Various" opinions, thoughts, criticism, and praise for the platform called Design Launch Fair, are all welcome. Please share anything you wish to.

As a platform, Design Launch Fair presents many meanings and new visions for design companies. First of all, it is a great pleasure to get the opportunity to showcase our brand through the evaluation and selection process of experts. This is a recognition of our hard work and passion, and an important opportunity to increase the value of the brand.
But above all, having the opportunity to take grow closer to consumers is the most meaningful part. If the design launch fair allows many consumers to experience ZAI brand products directly and create opportunities to feel new values, it will have been a great success. Direct feedback and responses from consumers will help clarify the direction of our brand and give us the opportunity to develop a better product.
The design launch fair is an important place to gather various opinions and ideas. Please keep planning even better exhibitions in the future so that we can receive various opinions from consumers.
Lastly, we ask for your interest in the ZAI brand through this design launch fair. The Oneple Design ZAI brand will continue to strive to provide better products and services through constant efforts and innovation. Thank you.