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Studio may re + Taeseon Son

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The product concept of DDP Design Fair is based on environmental friendliness. Designer Son Tae-sun, who primarily uses wood, began with the question, "Is using wood truly environmentally friendly?" After examining books and research papers related to the environment, he was inspired by the idea that "a tree that has stopped growing is simply standing there with the carbon it has absorbed. Therefore, by harvesting it appropriately, using it, and replanting a tree in its place to repeat the ecological cycle of storing carbon in the atmosphere and supplying oxygen, we can make the the global environment healthier" Based on this idea, the product was created with the utmost consideration for the environment.
The overall design of the product uses the dandelion as a symbolic form to express the beauty and delicacy of light. The curved and gentle shape of the dandelion focuses on creating an elegant and charming atmosphere as a light source. Pinewood was used for the product, and it is known for containing a natural antibacterial substance called phytoncide, which has excellent sterilizing properties and is harmless to the human body. The product is made with eco-friendly materials and expresses both environmental responsibility and genuine beauty through design and material selection.

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