ddp design fair

McDonald’s Burger, Visible from the Outside

Kanye West shared a photo of a burger container which has a large McDonald's golden arches logo on top of it, indicating that it is a McDonald's hamburger. You can see the layers of ingredients, from bun to patty, cheese and lettuce, through the semi-translucent sheet, which gives us a peek of what is in the packaging.

Through his album covers and music videos, as well as various projects such as fashion and architecture, Kanye West has already shown the type of designs he wanted to create several times through his album covers and music videos, as well as various projects across fashion, architecture and other categories. Recently, Kanye West exhibits a futuristic design style that looks simple and understated with no frills, which is also well demonstrated through his brand “YEEZY” and his social housing project “YEEZY HOME”. The recently unveiled packaging of McDonald’s also reflects Kanye West's taste, which focuses on the message itself.

This packaging design was created in collaboration with designer Naoto Fukasawa, widely known as MUJI creative director. It embodies Naoto Fukasawa's design philosophy by conveying the functions and message in a simplified form, which allows customers to know the food contents therein right away without any special graphic elements. The collaboration on McDonald’s packaging was also first proposed by Kanye West, and it is said that Fukasawa made quick sketches whenever Kanye talked about his ideas. Whenever Fukasawa shared his sketches, Kanye always gave positive feedback., which made the collaboration easier. The image posted by Kanye appears to be the outcome of the collaboration. Although there is still no news on whether or not it will be released and when it will be released, this project is not impossible, if you look at the careers of Kanye West, who is interested in design enough to call himself a designer, and Naoto Fukasawa, known for his collaborations across genres.

McDonald’s x BTS Unveils the BTS Meal

McDonald's also recently collaborated with musicians, such as Travis Scott and BTS, to promote the brand to the millennials and Gen Z and increase its brand value. In particular, McDonald's creates added value not only by releasing meals named after famous musicians through collaborations, but also by launching goods to commemorate the collaboration. The fact that goods are also released together with collaborating artists makes us hope for the actual collaboration between Kanye West and Naoto Fukasawa.