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Samhwa Paints Color Design Center’s Color Trend Forecast

SHIFT: 2022-23 Color Directions
2021-12-06392


Metaverse, space, flex-pivot, hyper-personalization and ethics are the changes in the global industry that will have a significant impact on our lives in 2022-23.

As digitalization is taking place at an unprecedented pace due to the pandemic, the world is heading toward the era of metaverse. Metaverse, which was once considered as a technology of the distant future barely a decade ago, has already begun to be applied to our everyday lives. Each industry is trying really hard to stay ahead of the game and dominate the metaverse technologies and market.

One of the biggest changes coincided with digitalization is the change of space. A department store is more than just a retail space. It is becoming a large-scale cultural complex where people can eat out, rest and enjoy culture. Residential space has become the center of all activities. Business environment and lifestyle are becoming more flexible and changing at a rapid pace. There are more people who want to work for IT platform companies instead of large corporations, which used to be dream companies for many people. Virtual influencers created by artificial intelligence started to appear out of nowhere.

The increase of single-person households and the acceleration of personalization were already under way, however, this trend was also accelerated by the pandemic. Due to hyper-personalization, companies need to create more targeted and personalized marketing campaigns. This is why data and algorithms hold greater significance these days. ESG (Environment, Social and Governance) is the new buzzword in every industry. Ethical values such as value-based consumption, design for all and circular design have become more important than anything else.


Based on such changes in the global industry, I would like to propose five color trends of 2022-23 you definitely should pay attention to.

First, Real-worldly Digital.

Innovative technologies such as metaverse, virtual reality, augmented reality and blockchain have improved leaps and bounds in recent years. You can witness the real world being digitalized and the real world mixed with the digital world. That’s why surreal digital colors are also used in real spaces to give off a more modern and innovative feel. They imply positive expectations towards the future-oriented technology and represent immersive, sensual and interactive experiences into the digital world. This palette includes a combination of colors mixed with light, which symbolizes digital elements of virtual experience, high-tech and fantasy mood, and digital colors that are more visible by the use of lighting and metallic materials.


Second, Feeling Well.

This palette gives a comfortable and bright feeling, and a sense of stability based a pleasant feeling of comfort. Whitish space and products always create a bright atmosphere and seem to improve hygiene and immunity. Clear and transparent pastel colors, and the subtle gradation color scheme are the basic main colors. Transparent liquid-like materials, reflective effects of finishing and digital effects are used as well.


Third, New Way.

This color palette makes everyday life new and inspires imagination into existing designs. These colors add individuality to all spaces such as residential spaces, retail spaces and public spaces, and create simple but unique styles. You can try new things with bold color variations that inspire creative imagination even into a space filled with ordinary and everyday materials.


Fourth, Chord Keeping. 

This color palette represents the coexistence of opposing values such as technology and nature, premium and handmade. Due to the importance of ESG and the growing demand for a balanced coexistence of cities and nature, there is a lot of research and cases about eco-friendly buildings. Exposing the patterns of upcycled materials is a trend that has been going on for several years. It implies the connection and harmony between cities and nature, wellness based on eco-friendly designs and sustainability. It is expressed with natural colors and materials that capture the properties of the fertile nature, robustness and durability.


Fifth, Still Placid.

This color palette represents calmness, serenity and placidness. The recreational and healing effect of nature has become the most essential element, especially in the pandemic era, and an important element in our daily lives. Toned-down pastel colors that create a comfortable and cozy vibe give off a soft and cozy feeling. It uses the basic beige and gray options, as well as greenish gray and bluish gray colors, and harmonizes the tone-in-tone color scheme, warm materials and simple design.


“SHIFT: 2022-23 Color Direction” proposes a color direction that can be applied to each industry including architecture, interior, product design and digital content. We hope this serves as a useful guide and offers inspiration to experts in each industry.

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