ddp design fair

Overall Review of 2021 DDP Design Fair

The 2021 DDP Design Fair presented a “Wonderful Life” to citizens who have been hit hard by the COVID-19 pandemic, along with the efforts of makers and designers. This year’s fair showed the new value of design, which makes life happier when everyday life becomes beautiful through design. The circular space of the theme hall, the Collaboration Zone of makers and designers, was able to increase the spotlight on the exhibition. The garden shelter within the exhibition space seems to be brought directly from the nature. It means more than a rest zone for visitors and offers a space where visitors can regain energy and get away from the stress caused by the COVID-19 pandemic and rest their tired legs while looking around the exhibition. On the other hand, it would have been better if the space between the Launching Zone and the Trend Zone had been connected in a more seamless way. Seamless spatial connection remains a priority for the DDP Design Fair for the sustainable development with design companies and large companies in the future.

Expectations for 2022 DDP Design Fair

The DDP Design Fair should remain as a venue which can boost the industry’s value with future-oriented business and new content led by the design industry. In addition, the fair should encourage design’s participation in the society, share the trends of the time and include design management based on ESG (Environmental, Social and Corporate Governance). This means taking a step forward by addressing social issues with safe codes for responding to crises, developing eco-friendly materials with green design solutions, establishing a governance system for the development of the design industry, and building a global network. The fair is expected to broaden its support for business lounges and global distribution, expand the base of the design market and eventually strengthen the DDP's status as an organization that can lead Seoul citizens and global trends.