ddp design fair

Samhwa Paints, Leading the DDP Design Fair with the Color Trend

As one of the leading paint manufacturers in Korea, Samhwa Paints is developing paint colors but also the functions and values of paint based on its technology. Samhwa Paints’ Color Design Center is a professional organization dedicated to color and consists of color experts such as colorists and masters in color science based on design and art majors. Samhwa Paints’ Color Design Center specializes in building exterior, interior, product color development and making suggestions for the color trend. I met Sanghee Lee, the director of Samhwa Paints’ Color Design Center to listen to her thoughts about the 2021 DDP Design Fair and how she feel about participating the fair.

“We tried to propose a concept and color that could highlight the identity of the collaboration brand while reflecting the latest trends. Studio OLL & ALL is a brand with great potential that can fit into various concepts since its products combine traditional elements such as wood and handicraft with modern designs. Rather than emphasizing the color itself, we tried to suggest a color that best expresses the material of wood, which is the basic element.”

OLL & ALL, Identifying High Demands for Various Colors 

“I have collaborated with Samhwa Paints under on the direction of the curator who was responsible for the collaboration between a maker or SME and a professional organization dedicated to color. Through this collaboration, I realized that there are high demands for the development of existing designs and the application of various colors. It is too bad that we were not able to collaborate and support on a larger scale due to the short period of collaboration during this fair, however, we would like to work on a collaboration project on a larger scale sometime in the future.”