ddp design fair

Studio PLASTIC and Jh Studio created “The Butterfly”, which was designed with a motif based on the movement of a butterfly, dynamically fluttering its wings. It features high-degree curves in the connection of the armrest and backrest. There were some difficulties to shape the curves with the existing production system, however, they could solve this problem with 3D printing. This project helped them discover the potential of furniture manufactured by a small business based on the collaboration between a maker specializing in 3D printing technology and a small design studio. Even a complicated design can be implemented without large-scale facilities. It is also possible to reduce or expand the production capacity with more flexibility. Storage and labor costs can drop dramatically but also eco-friendly production is possible. It is considered as a process suitable for the era of hyper-personalization. Studio PLASTIC designer Sido Kim said that he could find out advantages and disadvantages of 3D printing production and get crucial help establishing a process to respond to new business models since Jh Studio has 3D printing technology, the knowledge of materials and the knowhow of various modeling and implementation methods. Jh Studio CEO Joonha Hwang who was responsible for the product’s manufacturing said that Studio PLASTIC always surprised him with its fresh approaches and ideas so he learned a lot of new things. He added that he will continue to improve the problem with a new 3D printing program.