ddp design fair

Germany’s International Motor Show (Internationale Automobil Austellung or IAA), which used to be held in Frankfurt every year, has been held at the Munich Exhibition Center for six days from September 7 to 12 and been rebranded “IAA Mobility” after the postponement due to the COVID-19 pandemic and overcoming the global crisis in the automotive industry.

Despite the restrictions on international travel due to the COVID-19 pandemic, a noticeable decline in visitors, the absence of global automakers such as GM, Toyota and the Stellantis Group (the parent company of Peugeot) and a 30 percent of empty booths, German carmakers including Volkswagen, BMW, Mercedes-Benz and Audi have ended the era of diesel and internal combustion engine powered vehicles and predicted the future of the automobile industry by showcasing eco-friendly electric vehicles for various customer groups with a wide range of prices.

In parallel to that, the media and the general public have shifted their attention to other aspects of mobility, electric two-wheelers, such as e-bike, pedelec, e-scooter and e-kick scooter. Small and medium-sized electric two-wheeled mobility manufacturers have undeniably emerged as the stars of this year's IAA Mobility event. It is declared that the mobility of the future is moving to practical and eco-friendly two-wheeled lifestyle vehicles rather than flashy luxury cars.

BMW Motorrad Vision AMBY. © BMW Group