ddp design fair

La Bouche Rouge declares that creativity and collaboration can solve one of humanity's problems, ocean pollution.

This small beauty product called lipstick, which used to be an icon for desire in pop culture, has been reborn as a symbol of sustainable recycling practice and consumer conscience. La Bouche Rouge’s Refillable Lipstick made its debut in the spring of 2018 at The Webster, a luxury concept store in New York and has become a cult beauty item of a French clean beauty brand with a mission to save the global environment, while also enhancing people’s beauty and well-being.

The beauty industry has long been criticized as a key culprit in creating a large amount of non-biodegradable waste from production to consumption and disposal due to the mass production of plastic packaging and its high dependence on various ingredients derived from petroleum. However, eco-friendly beauty and recyclable cosmetic packaging might seem like an incongruous pair in the consumer’s mind.

Since cosmetic products are personal care items that emphasize strict hygiene standards and pleasant use, the beauty industry is still reluctant to join the recyclable packaging trend. French beauty house La Bouche launched La Baume Rose Lipstick with a case made of recycled plastic while communicating the value of responsible consumption based on respect for human beings.

La Bomme Rose Lipstick case, which has been processed and recycled from ocean plastic waste, is plastic-free and can be reused by repurchasing the refill pack only after finishing a lipstick. It does not contain any polymer ingredient, which is harmful to human body and commonly used in traditional lipsticks. Aside from the lipstick colors, La Bouche Rouge is expanding its product line to include eyeshadow palettes and powder cases and presenting new designs by making the packaging worth keeping.

© 2021 LA BOUCHE ROUGE