ddp design fair

Design studio Tomorrow Machine has created a biodegradable juice bottle made from a potato starch-based material that can be peeled off like a fruit peel and eaten, composted, or dissolved.

The bottle, called GoneShells, is a prototype currently being developed by the studio in collaboration with Brämhults, the juice brand of global juice company Eckes Granini. Anna Glansén, founder of Tomorrow Machine, said she wanted a name that symbolized a natural way to protect food, like fruit peel or eggshell.

The curved bottle is made of a potato starch-based material and is coated with a bio-based waterproof barrier on both the inside and outside to preserve the juice. After drinking the juice, the bottle is spirally peeled in the same way as a fruit, which breaks the barrier and immediately starts the decomposition process of the material. The peel can then be eaten or dissolved in water. Tomorrow Machine is unable to disclose more details about the material at this time, but says it is biodegradable, compostable, and contains no synthetic ingredients.

According to the creators, Goneshells can be manufactured using existing equipment designed to process fossil fuel-based thermoplastics.

The material design also aims to address the issue of landfills and the lack of recycling and industrial composting facilities in some parts of the world.

Branding agency F&B HAPPY, which worked on the project, says it started with the question, "Does it make sense for a package to last for years or decades when its contents spoil after just a few days or weeks? The prototype bottle includes a green lid made from a potato starch-based material. The packaging currently features hand-foiled lettering, but F&B HAPPY said it is working on a printing solution that "fits the concept of the bottle. The shells were informed by the Tomorrow Machine‘s previous project, called "This Too Shall Pass," an edible packaging with a lifespan that matches the lifespan of the food in the packaging.  

Source: dezeen.com/2023/03/06/goneshells-edible-juice-bottle/

Originally published by Dezeen