ddp design fair

If you could give us a definition of the DDP Design Launching Fair, what would it be?

We’re living in a great period. In the past, all the processes were separate and we couldn`t afford to try anything we didn`t know, but now that we can study, get information, create, and manufacture through various platforms with just one click, I think there are many opportunities to “make it all your own”. The DDP Design Launching Fair is the best medium for this, as designers and makers can communicate and learn what they didn’t know about each other’s part through the matching, and learn the process of mass production through the organizers` various bridges - PR, marketing, distribution, copyright, etc. It is also very important to experience this whole process and make your own products and get copyright.

In what ways is it important to have copyright?

It`s fun to collaborate with brands, but if I`ve worked hard on something and I don`t have the copyright, I can`t develop it, even if I want to. When I have my own rights to the product, I can develop it into a long-lasting and sustainable product. Of course, you can`t succeed at everything at once. Even if you experience failure, if you don`t make a big deal out of it, if you build your own thing little by little even if it`s small, there will come a point when it will break through.

You complimented the new awards that were created this year.

Among the teams that were matched at the fair so far and got to the final exhibition, we selected the Best Activity Team. I think it is an award that deserves applause. The encouragement given to the teams that are not just receiving the prize money and exhibiting, but are mass-producing and selling their products is a virtuous cycle, and I am certain that designers and makers united with determination will apply for next year`s fair. As the DDP Design Launching Fair is a support program, I think you can take home as much as you put in, so if you were one of the final exhibition teams at this fair but didn`t make it to mass production, I highly recommend you to try again at the next fair.

What advice do you have for designers just starting out?

It`s not a sprint, it`s a marathon, and it takes persistence to keep up with consumers` increasingly sophisticated taste for products that are functional and work well in their spaces. Design and marketing skills are important, but so is the tenacity and temperament to persevere in a world where there are so many people who are good at what they do, and when you do, you`ll find new pleasures in places you never thought possible.