ddp design fair

Your first time as a launching curator. Welcome.
​I am very excited to meet designers, small business owners, and various brands that I did not know about when thinking about what products to sell and how to sell them in the retail space as part of my work. Having been a visitor until last year, I am amazed at how much effort and hard work goes into the DDP Design Launching Fair, and I feel a great deal of responsibility as a launching curator. I would like to consider the consumer`s point of view and have a pleasant partnership with the selected brands until the end of the fair. 

I`m also curious about the brands you screened.

When I heard the theme of "Valuable Partnership", I tried to think of products or brands that fit the theme. Regardless of the size of the brand, it has to fit the purpose of the fair and be something that consumers can immediately relate to, so I chose products that use sustainable materials and are useful in real life. Among them is a brand that made an incense holder in the form of a moon jar, and the story behind it made me slap my knee. It is made from oyster shells, a waste product that is discarded in Tongyeong and Geoje Island, but I think it has global competitiveness with a beautiful sculpture that flows with our traditional beauty in a modern way. I am looking forward to seeing how it will look to the general public through the fair exhibition.

If you have any thoughts on the products introduced through the matching platform, please share.

It was a lot of fun to see “offbeat” products made by designers and makers. It`s one thing to see quirky ideas and flexible craftsmanship commercialized and displayed at a fair, but it`s another thing to see how users actually use them. It would be great to hear feedback from people who bought products at the fair and incorporate that feedback into the next fair. 

You`ve seen a lot of products, what`s your definition of a good product?

Products that are heavily influenced by other people`s opinions, such as being fashionable or being considered the best, are not necessarily more satisfying. As consumers have become more discerning, we need to create products that fit their needs... I think a good product is one that contains originality, because only then can it last for a long time. In a world full of copies, it is important to strive to create a style of your own.