ddp design fair

After the fair, what was the reaction when you proposed the product?

The response was less strong than expected. I think the Tea Garden Rug didn't get a lot of traction at first because it's more of a relaxing, tranquil tea plantation look than a striking design. But as the sales increased, so did the satisfaction, and it became a best seller. 

What did it take to get the word out about the new rug?

From the time we kicked off the Tea Garden Rug Project at the DDP Design Launching Fair until the launch of the product, we created content and showed it on various channels. The stories about why we started the project, our deliberations about the design, and how we created it together, made for great marketing material. As time went on, users naturally realized the value that a tea garden rug can add to an interior space and started to spread the word.

A good match has led to a good product, what’s the next step?

Many people still want to see the products in person, and they're more beautiful in person. Next year, we'll be opening a brick-and-mortar showroom, and we'll have a display that tells the story of the Tea Garden rug. In addition, we plan to expand our product lineup by utilizing the pattern design of the rug.

What is the DDP Design Launching Fair to likethix and BEFORMATIVE?

At likethix, our business model is that brands and designers should grow together as partners. Going beyond the idea that brands are clients and designers are workers, we believe that the growth of brands and designers as partners, maximizing each other's strengths, will have a great impact on the design industry in Korea. We believe that the DDP Design Launching Fair is a fair that fits this idea very well. We believe that the products created by designers and brands together will allow us to walk side by side with the brand without leaving out the designer's name, and create heritage over time, and the DDP Design Launching Fair is the starting point for this growth.