ddp design fair

Your relationship with the DDP Design Launching Fair continues with the Best Activity Award!

The DDP Design Launching Fair is like a birthday that comes around once a year for designers and makers who want to share their products with the world. Nami Furniture and H.O.U Design received the gift of being in the final exhibition team the year we participated as a matched team, and this year we received the gift of the Best Activity Award. Is it too much to say it’s a gift in return? We will also try to move forward and expand instead of staying in the present. We hope that the DDP Design Launching Fair, which heard our stories and brought us out of the shadows, will continue like now.

What were the challenges of distributing and selling your product? 

We were able to get a lot of interest through our exhibition at the DDP Design Launching Fair. At that time, we were greedy to do a lot of things using this opportunity, but it took time to open a store that sells our main product, Heim Cat Tower, and we couldn't keep the initial interest going. This was the most regretful thing, and it was difficult to get us back on the original trajectory.

How have consumers responded to your products on online and offline store platforms? 

There was a lot of shared interest from customers for the idea, "How can we create a space where we can coexist with our pets? I think due to the rising standards of consumers and changes in their living environments it resonated with them. To get more realistic feedback, we regularly participate in platforms such as the fair every year to make direct contact with consumers and get their feedback.

I'm curious about your approach to PR and marketing.

As the Heim Cat Tower is a pretty but practical product for small spaces, we suggested collaborating to people who have difficulty living with their cats due to small spaces, and the promotion effect was very good. Sales surged due to reviews that reflected their high satisfaction from using the product. It was cost-effective because we targeted people who had the environment to use our product well, not just focusing on the number of followers they had. 

Tell us about your plans for the future.

We have received many inquiries asking why we don't make dog furniture if we specialized in cat furniture, so we have newly launched a staircase dog furniture that follows the design of the 'Heim Series'. Also, we are preparing a slide type as there have been constant requests for products that cats can jump on. In the future, we plan to introduce additional products such as toys, curtains, and fabric products so that you can fill a room with the HOWOODESIGN product lineup.