ddp design fair

Packaged products of “SNOW VAV”, a rice cake brand created with brilliant ideas and a trendy vibe, are great for gifts. Rice flour, the main ingredient of rice cakes, looks like the winter snow, so the brand name was created by combining snow and VAV, an acronym for “Vary Awesome Vegan life”, which means the wonderful change of vegetarianism. The overall concept of the brand was inspired by Demeter, the goddess of the earth in Greek mythology. The storytelling comes from Greek mythology, but SNOW VAV tried to reinterpret the tradition Korean image into a modern design with various elements. With SNOW VAV’s newly developed package structure, eight signature products can be packaged like a whole cake. It has been developed as a small package that allows you to select and pack three different flavors of a piece of cake, and also a basic package with an individual set of square-shaped seolgi (steamed rice cake), leaf-shaped jeolpyeon (pounded rice cake) and glutinous rice cake. SNOW VAV will continue to develop limited product packages and seasonal products that can be only tasted in that season. 

Designer theblack

“I am participating in the fair for the fourth time because I was sure that if a strategic design is added to the maker’s competitive product, this alone could drive innovation and expansion of a new market. This time, I collaborated with two teams. I worked together with a rice cake brand called “August Hongsi” to brand rice cake as a dessert for everyday life, from brand development to product packaging. We developed the product through collaboration, but what seems more important is how much the product will appeal to actual consumers and whether the two companies will be able to continue further investment and collaboration until it establishes itself as a design brand. theblack has always participated in the project with the desire of growing together with the makers, so I hope this project does not end here.”

Maker August Hongsi

“The more I work in the field of manufacturing, the more I realize the importance of design. I decided to participate in the DDP Design Fair again to find answers on how to best represent the product to customers. I have always thought that rice cakes will be a dessert that transcends age and a healthy dessert that everyone can enjoy, even millennials and Gen-Zers, but I have always been concerned about the package for rice cakes. I am very pleased to be able to create a package that looks like an artwork with such a brilliant idea through this collaboration. We focused on reinterpreting tradition with a modern sense and also paid attention to striking a balance between essence and identity. It was difficult to share the philosophy and concept in a short period of time, but it was very interesting to see and interpret the product from a different angle from the designer, instead of one person's point of view. I hope our brand’s involvement extends well beyond event and exhibition participation and our brand becomes a popular brand incubated by the DDP Design Fair through practical support for promotion.”