ddp design fair

The designer and maker were able to make a series of sofa tables targeting a broad audience who pursue new styles based on their intention and angle of approach by creating shapes with minimal elements and combining the best structure for usability and production. Created based on the originality of LE MARBLE and Kyelee, the three-dimensional structure made of natural marble and sturdy steel curves looks like an artwork inspired by the undersea topography and the sentiment of deep sea, which gives us time to clear our minds and focus on ourselves while gazing at the sea. The metal with high hardness was designed in a curved shape while adding a sense of freedom to

heavy, solid porcelain and natural stone. This table is not only practical, but also delivers a fantastic experience and comfort, crossing the boundary between art and commercial work.

Designer Kim Kyelee “It is very valuable for designers to have their designs mass-produced into products that are sold to and used by customers. I was impressed with the practical support of the DDP Design Fair, such as facilitating collaboration projects with makers and providing support for products and promotions, so this year I once again participated in the DDP Design Fair, following last year. This time, I put more focus on those who want to enjoy and relish art at various commercial spaces and home, instead of galleries, and wanted to deliver practicality as well as artistic sensibility. Since mass production was our team’s ultimate goal, we also had to consider a realistic production process and costs for the design. It was a significant challenge for us. Deciding on things together as a team was a life-changing experience. I hope our product gets mass-produced without any problems, finally reaches the customers and sells well because high sales will help us continue to release a series of new designs. I want to build a culture of high standards by mass-producing valuable design products to break down prejudices or boundaries in the existing market, bringing diversity and novelty to the public.”

Maker Jo Inyeong (LE MARBLE) “LE MARBLE is also participating in this fair for the second time because we wanted porcelain, a natural marble, to be used in various ways and become a more familiar material to the public. In addition, as a company that imports, processes and sells raw materials, we wanted to put our heads together to solve our concerns about sustainability and how to use leftover materials. We decided to take part in the DDP Design Fair since we were attracted by the fact that a wide range of products are created through the fair based on shared ideas and various perspectives. During this project, we ran into some difficulties while we were trying to create a three-dimensional structure with porcelain due to its weight and hardness, but we could find a clear answer through the designer's curved design and structural change using a metal frame. We placed emphasis on supporting the design as much as possible and tried not to set limits for the finishing or details. We could not help but cry out “Eureka!” after seeing the design that made us cheer and be amazed.”