ddp design fair

PSH is a name that arouses curiosity. Please tell us about your company.

PSH is a design studio that pursues quality over quantity, so users are truly amazed when they touch and use our products in person, not when they see their appearance. Furthermore, it aims to be an exemplary model of design studies. It is a delightful group of demanding designers brought together for this common goal. Despite many difficulties, we have tried our best not to lose our calling for design by persevering and rising above our challenges for a long time. This process made me grow into a demanding designer who combines rationality and sensibility. We are fighting against the odds for a successful project based on high level of concentration, relentless scrutiny and business insight.

Please tell us the story of how you established the studio.

PSH was established in 2010 under the name of ittta. It specializes in industrial design and has been offering design strategy consulting services in various fields. In 2017, the company name was changed to PSH (Han Pilsoo Design Studio) to strengthen its identity as a design studio. In 2021, PSH established a design brand called Framer to transform its extensive experience and expertise in design into products.

Could you tell us about a new product you are working on?

PS12 chair is only composed of planes. We tried to keep the consistency based on simplicity and comfort. As a great deal of effort was put into attempts to carefully refine the angles, height and dimensions, I believe that the value and skills will be demonstrated once you sit on it.

What are you expecting from the 2022 DDP Design Fair?

Until now, PSH Studio has not been engaged in external activities, such as fairs and contests. Recently, we felt the need of taking part in external activities, so we would like to start our external activities with the DDP Design Fair. We hope this fair serves as an opportunity to mark a new beginning and take a step forward. As the DDP Design Fair is an outstanding platform that offers opportunities to many people, I would like make one suggestion. I think it would be great if we could hold an exhibition based on a single concept to show various interpretations and a sense of depth.

Is there anything you want to say to those who visit to the Launching Pavilion?

Our exhibition concept takes a scientific and analytical approach to furniture design process. The exhibition allows you to see the end results but also the design process. I hope you take your time to understand each step of the process.