ddp design fair

It is a widely-known brand, but could you introduce the brand for starters?

Sillymann is a brand that leads the “cook to table” trend resulting from the changes in living spaces, family structure and lifestyles. Silicon, the material of the future extracted from rocks, is a new substance that will represent the future of mankind based on cutting-edge and environment-friendly technologies. Sillymann is a silicone manufacturing company that directly manages the entire process from planning, development, manufacturing and distribution of household products and high-tech commercial and medical parts so that the valuable material silicone contributes to almost every part of our lives.

Was it intentional to include the word silly in the brand name? Please tell us the story behind the brand.

This is something people really wonder about, especially those who know the meaning of the word. I think silliness leads to the courage to do anything. With the slogan “Be silly! I’m silly, so I have the courage to do anything!”, the brand full of fun ideas was born out of the belief that silicone can change the world.

Could you tell us about the new products you are planning to launch?

We are currently preparing a new line of ceramic products that will be manufactured in Yeoju, the home of pottery, to carry on the spirit of traditional Korean pottery. We will launch traditional ceramic ware, made of black clay which offers exceptional durability and unique style, with colors inspired by nature. This time, we teamed up with Likemono designer Kim Yukyung to produce table mats that go well with Korean tableware. With the artist's unique sense and playful approach, we could add the final touch to the illustration that strikes the right balance with the ceramic ware.

Is there any trend that has captured the attention of Sillymann?

One notable trend is the needs of consumers who want an easy and simple recipe that takes less cooking time, but also a well-prepared meal good for their health. Sillymann not only provides cooking tools to make cooking easier but also focuses on the health of consumers with high-quality products.

This is your first time participating in the DDP Design Fair.

Although Sillymann participated as a company, we were pleased to be provided with an exhibition space for makers and up-and-coming designers. We had a meaningful experience working with new designers we would not have known otherwise. We are also looking forward to showcasing our products at the Launching Pavilion.