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  • A New Chapter Begins for Hyundai Card Libraries: Contemporary Art

    Hyundai Card opens the Art Library

    Hyundai Card has opened its fifth library, the Art Library, with the theme of “Contemporary Art”. Why did Hyundai Card choose contemporary art as its fifth chapter? The answer to this question lies in the history of 16 years. There are various books dealing with contemporary art in this world. The criteria for selecting collections of books are one of the important factors that determine the identity and characteristics of a library. Four experts put their heads together for the Art Library: Yasmil Raymond, rector of the Städelschule Academy of Fine Art in Germany, renowned in the field of contemporary art; Clarrie Wallis, director of Turner Contemporary in the UK; Sophie Cavoulacos, curator of Film at MoMA; and Jillian Suarez, head of Library Services at MoMA. After sorting out historically important artists, mediums and art styles, they selected books that best represent the essence of the artworks. The collections of books are largely divided into ten categories, including the following six major categories: Painting & Sculpture, Drawing & Prints, Photography, Media Performance, Generalities and Periodicals. In addition, the collections of Hyundai Card’s Art Library are classified into four separate categories: Artists’ Publishing Books, which are produced by the artists themselves; Complete Collection, which contains all of the volumes; Moving Image Room; and Rarest Books, which include limited edition or out-of-print books. Hyundai Card’s Art Library was designed with the goal of making contemporary art, which supports communication with the audience but is considered abstruse, more accessible. In addition to the impact of contemporary art in our society today, visitors are able to view a wide variety of content, such as the history of art books, artists’ publishing books as an artwork and how various types of books contribute to the discourse around contemporary art. The Art Library offers free admission to a Hyundai Card member plus two guests, and Hyundai Card DIVE app members can also enter the Art Library free of charge.

    2022-09-08210
  • Flight Attendant Shoes Available for Purchase?

    Aero K Airlines X Mother Ground to launch flight crew sneakers model ‘L001 AERO K’

    Every time I board planes, I’ve always been wondering how comfy the flight attendants’ shoes would be. Their shoes must be comfortable enough to reduce fatigue during hours of flight standing up. In fact, it’s unlikely to suppose that one could personally buy flight crew footwear. Contrary to our thought, Aero K Airlines collaborated with shoemaker brand Mother Ground to launch sneakers worn by flight attendants. Comfortable shoes designed for the essential in-flight dutiesWith its ground base in Cheongju International Airport, Aero K Airlines began its first regular flight service last year and is now first in the airlines industry to launch flight crew shoes. This is not the first time Aero K caught the eyes of many. Last presentation of their genderless uniform worn by both women and men crew members had also created quite a buzz. The airline selected comfortable inner T-shirt and breathable pants, instead of stiff dress shirt and tight skirt. This highly functional uniform focused on safety duties of flight crew received magnificent response particularly among millennials and Gen-Zers who appreciate individual preferences and values. Considering the nature of in-flight duties and working conditions, Aero K joined hands with shoe brand Mother Ground to design comfy sneakers, or otherwise called crew shoes. Not only are they comfortable but compactness was also counted, since the flight attendants work in the narrow aircraft for hours. Aero K sneakers edition L001 AERO K is engraved with ‘Safety First’ letters and another flight safety message on its Velcro fastener, both of which intend to embody safety-conscious purpose. What’s more intriguing is that anyone can purchase them. Flight crew uniforms are usually not commonly available, and the rarity will make the crew sneakers more special to fascinate people. Check out two different options of Aero K image color variations offered by Mother Ground.

    2022-09-01209
  • YUN X Chapter1 to Launch Collaborative Collection

    Timeless design that transcends times

    Established in 2015, a Berlin-based Korean eyewear brand YUN teamed up with a lifestyle brand Chapter1, known for suggesting unique lifestyles. This fascinating collaborative collection combines the shared values that the two brands seek for. A signature object we need at this momentYUN’s trend-lasting yet novel design philosophy met with Chapter1 to present titanium-framed eyewear that captures the ‘timeless’ brand value. Under the shared philosophy for the pursuit of boundless possibilities, the two brands’ collaboration combines YUN’s functional and exquisite design, and the unique ambience of Chapter1 into an eyeglasses design. The collaboration eyepiece ‘Still Life’ will add quality to the daily life both as an item faithful to its basic function of vision correction, and as a petite object that will make personal space more special. The collaboratively-designed Still Life is a high-quality titanium frame model manufactured in Japan. The flat, square-shaped frame and decent vertical stretch create relaxed silhouette, while evoking originality through round-shaped weight balancing temple tips and stylish nose arms extending from the bridge. Chapter1 logo on top of the right rim and the brand symbols of YUN and Chapter1 on the circular temple tips at each end were engraved to commemorate the collaboration. YUN X Chapter1 collection comes in grey, gold and silver colors.

    2022-08-25237
  • FREITAG Messenger Bag with Your Very Own Design

    FREITAG to launch its customizing platform “F-Cut”

    Upcycling brand FREITAG has launched an online customization platform “F-Cut”. Customers have every reason to anticipate for a unique FREITAG messenger bag designed with their very own style and preference. As a brand that considers and practices the importance of recycling, FREITAG’s F-Cut platform provides customizing service that allows customers to design their own bags by personal preferences. Customers can use FREITAG’s digitalized cutting system to finish the one and only medium-sized F712 DRAGENT messenger bag. The customizing service is simple to use. Visit the F-Cut webpage, select the truck tarp design among virtual samples, and digitally cut the bag through four options including the main body and cover choices. In the last step, the logo choice option allows users to select between the standard logo or special F712 DRAGNET logo. The lead time of an F-Cut bag is 4-6 weeks, so let it slip from the memory for a while and meet the sweet surprise at your door on an unexpected day. FREITAG plans to update about 20-50 truck tarp choices every week, so be quick if you want to design your own unique bag. Stir up your creativity and imagination to design the one-and-only FREITAG messenger bag.

    2022-08-18224
  • Fashion Brand COS Collaborates with a Photographer

    COS X Lea Colombo to launch Capsule Collection

    This summer, London fashion brand COS launched its collaborative collection with photographer Lea Colombo, an artist renowned for her vibrant and unique artworks. Ever since the start of its brand, COS has been launching collaborative collections with various galleries, artists and creative studios to make innovative and experimental attempts to diversify classic designs and understated silhouettes embodied in COS products. But collaboration with a photographer is something unusual. This is its second capsule collection in collaboration with a photographer. It draws more attention because it is a collaboration between COS, known for simple and understated designs, and an artist in love with vibrant colors. This collection features three different prints Lea Colombo exclusively offered to COS. They come in t-shirts, shirts, dresses, accessories and various other different items. In particular, women’s swimwear was made from Econyl®, an innovative sustainable nylon material 100% recycled from production waste and fishnets. As a brand, COS continues to focus on the lifecycle and sustainability of its products by using recyclable nylon, plastic, materials and various other sustainable resources. The swimwear line clearly confirms COS’s brand goal, “to change and make all products with sustainable materials by 2030.” The artworks used in this capsule collection is part of Lea Colombo’s symbolic flower series. Campaign photographs taken by Lea herself also adds more significance to the collection. The vivid colors and smooth flower curves create spontaneous contrast. These images reflect the balance between “duality” and “tension” that Lea Colombo has long been pursuing for. During the process of each creation, she explores the connections between color, light and emotion.

    2022-08-11195
  • Kanye West’s Redesign of McDonald’s Packaging

    Revealing patty, cheese and lettuce from the outside

    McDonald’s Burger, Visible from the OutsideKanye West shared a photo of a burger container which has a large McDonald's golden arches logo on top of it, indicating that it is a McDonald's hamburger. You can see the layers of ingredients, from bun to patty, cheese and lettuce, through the semi-translucent sheet, which gives us a peek of what is in the packaging. Through his album covers and music videos, as well as various projects such as fashion and architecture, Kanye West has already shown the type of designs he wanted to create several times through his album covers and music videos, as well as various projects across fashion, architecture and other categories. Recently, Kanye West exhibits a futuristic design style that looks simple and understated with no frills, which is also well demonstrated through his brand “YEEZY” and his social housing project “YEEZY HOME”. The recently unveiled packaging of McDonald’s also reflects Kanye West's taste, which focuses on the message itself. This packaging design was created in collaboration with designer Naoto Fukasawa, widely known as MUJI creative director. It embodies Naoto Fukasawa's design philosophy by conveying the functions and message in a simplified form, which allows customers to know the food contents therein right away without any special graphic elements. The collaboration on McDonald’s packaging was also first proposed by Kanye West, and it is said that Fukasawa made quick sketches whenever Kanye talked about his ideas. Whenever Fukasawa shared his sketches, Kanye always gave positive feedback., which made the collaboration easier. The image posted by Kanye appears to be the outcome of the collaboration. Although there is still no news on whether or not it will be released and when it will be released, this project is not impossible, if you look at the careers of Kanye West, who is interested in design enough to call himself a designer, and Naoto Fukasawa, known for his collaborations across genres. McDonald’s x BTS Unveils the BTS MealMcDonald's also recently collaborated with musicians, such as Travis Scott and BTS, to promote the brand to the millennials and Gen Z and increase its brand value. In particular, McDonald's creates added value not only by releasing meals named after famous musicians through collaborations, but also by launching goods to commemorate the collaboration. The fact that goods are also released together with collaborating artists makes us hope for the actual collaboration between Kanye West and Naoto Fukasawa.  

    2022-08-04263
  • AgTech Startup Plenty

    The startup even designs the local community

    More and more global giants like Amazon, Alphabet, Softbank and Walmart areinvesting in San Francisco-based indoor vertical farming startup Plenty. Onebig reason why Plenty is in the spotlight as one of the most promising AgTechstartups in the US, along with AeroFarm, is because of the overwhelming size ofits vertical farming towers. Plenty stands out from other vertical farms, mostof which grow crops in horizontal layers of stacked trays, because it knows howto take advantage of its vertical walls. The indoor vertical farm, completelyisolated from the external world, provides all elements necessary for plantgrowth, such as light and moisture, all optimized for each crop. This enables Plentyto use just one percent of the land required by traditional farming whileimproving yields 150-350 times per acre. Vegetables and fruits cultivated in this way are sold in packaging with aplayful color palette. The packaging designed with American design studio&Walsh features highly visible colors and friendly fonts. Walsh has beenworking with Stefan Sagmeister in the US. Plenty won a World FoodInnovation Award for Best Food Packaging Design last year, establishing itself as a notable start-up recognized for its design. Afterseeing that large-scale cultivation of crops was possible at the heart of thecity, Plenty started to use its technology to address food shortage andunemployment in the local community. Plenty built its second indoor verticalfarm in Compton, California, which attracted attention by employing a largenumber of full-time employees in an area with high crime and poverty rates. Itis worth paying attention to the future moves of Plenty, a business that hasall three elements: cutting-edge technology, a fresh design and socialcontribution. 

    2022-07-28250
  • Make Your Monday Routine Perfect with Avocados

    Phyps x Littleneck Collab Collection

    Physical Education Department (Phyps), a brand that expresses all physicaland mental activities through artworks, teamed up with Littleneck, a brunchcafe that boasts a long queue of people waiting to get in. Through thiscollaboration, Phyps’s “Monday Routine” will also introduce a new look. Formental and physical health, “Monday Routine” aims to get through each week withself-efficacy, such as reducing overtime hours on Mondays and enjoying lightexercise such as yoga. This time, “Monday Routine” would like to offer a brunchthat brings the gentle warmth of noon and revitalizes your energy. Phyps x Little Neck “Avocado Burger Collection” includes: three types of T-shirtswith a print of avocado artwork, the new “Monday Routine”; three types of meshball caps; three types of ceramic products; a textured key ring; and a Littleneckmeat kit. Wearing a T-shirt full of avocados and cooking a meal kit may feellike a dream come true for those who love avocados. Currently, Phyps x Littleneck“Avocado Burger Collection” is available on Phyps’s official website andMusinsa Store, and hope you enjoy a cozy brunch with avocados.

    2022-07-22260
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