ddp design fair

McDonald’s Burger, Visible from the OutsideKanye West shared a photo of a burger container which has a large McDonald's golden arches logo on top of it, indicating that it is a McDonald's hamburger. You can see the layers of ingredients, from bun to patty, cheese and lettuce, through the semi-translucent sheet, which gives us a peek of what is in the packaging. Through his album covers and music videos, as well as various projects such as fashion and architecture, Kanye West has already shown the type of designs he wanted to create several times through his album covers and music videos, as well as various projects across fashion, architecture and other categories. Recently, Kanye West exhibits a futuristic design style that looks simple and understated with no frills, which is also well demonstrated through his brand “YEEZY” and his social housing project “YEEZY HOME”. The recently unveiled packaging of McDonald’s also reflects Kanye West's taste, which focuses on the message itself. This packaging design was created in collaboration with designer Naoto Fukasawa, widely known as MUJI creative director. It embodies Naoto Fukasawa's design philosophy by conveying the functions and message in a simplified form, which allows customers to know the food contents therein right away without any special graphic elements. The collaboration on McDonald’s packaging was also first proposed by Kanye West, and it is said that Fukasawa made quick sketches whenever Kanye talked about his ideas. Whenever Fukasawa shared his sketches, Kanye always gave positive feedback., which made the collaboration easier. The image posted by Kanye appears to be the outcome of the collaboration. Although there is still no news on whether or not it will be released and when it will be released, this project is not impossible, if you look at the careers of Kanye West, who is interested in design enough to call himself a designer, and Naoto Fukasawa, known for his collaborations across genres. McDonald’s x BTS Unveils the BTS MealMcDonald's also recently collaborated with musicians, such as Travis Scott and BTS, to promote the brand to the millennials and Gen Z and increase its brand value. In particular, McDonald's creates added value not only by releasing meals named after famous musicians through collaborations, but also by launching goods to commemorate the collaboration. The fact that goods are also released together with collaborating artists makes us hope for the actual collaboration between Kanye West and Naoto Fukasawa.  

More and more global giants like Amazon, Alphabet, Softbank and Walmart areinvesting in San Francisco-based indoor vertical farming startup Plenty. Onebig reason why Plenty is in the spotlight as one of the most promising AgTechstartups in the US, along with AeroFarm, is because of the overwhelming size ofits vertical farming towers. Plenty stands out from other vertical farms, mostof which grow crops in horizontal layers of stacked trays, because it knows howto take advantage of its vertical walls. The indoor vertical farm, completelyisolated from the external world, provides all elements necessary for plantgrowth, such as light and moisture, all optimized for each crop. This enables Plentyto use just one percent of the land required by traditional farming whileimproving yields 150-350 times per acre. Vegetables and fruits cultivated in this way are sold in packaging with aplayful color palette. The packaging designed with American design studio&Walsh features highly visible colors and friendly fonts. Walsh has beenworking with Stefan Sagmeister in the US. Plenty won a World FoodInnovation Award for Best Food Packaging Design last year, establishing itself as a notable start-up recognized for its design. Afterseeing that large-scale cultivation of crops was possible at the heart of thecity, Plenty started to use its technology to address food shortage andunemployment in the local community. Plenty built its second indoor verticalfarm in Compton, California, which attracted attention by employing a largenumber of full-time employees in an area with high crime and poverty rates. Itis worth paying attention to the future moves of Plenty, a business that hasall three elements: cutting-edge technology, a fresh design and socialcontribution. 

Physical Education Department (Phyps), a brand that expresses all physicaland mental activities through artworks, teamed up with Littleneck, a brunchcafe that boasts a long queue of people waiting to get in. Through thiscollaboration, Phyps’s “Monday Routine” will also introduce a new look. Formental and physical health, “Monday Routine” aims to get through each week withself-efficacy, such as reducing overtime hours on Mondays and enjoying lightexercise such as yoga. This time, “Monday Routine” would like to offer a brunchthat brings the gentle warmth of noon and revitalizes your energy. Phyps x Little Neck “Avocado Burger Collection” includes: three types of T-shirtswith a print of avocado artwork, the new “Monday Routine”; three types of meshball caps; three types of ceramic products; a textured key ring; and a Littleneckmeat kit. Wearing a T-shirt full of avocados and cooking a meal kit may feellike a dream come true for those who love avocados. Currently, Phyps x Littleneck“Avocado Burger Collection” is available on Phyps’s official website andMusinsa Store, and hope you enjoy a cozy brunch with avocados.

People are bringing home a new companion animal more than ever before. The number of companion animals has increased as people are spending longer hours at home due to the COVID-19 outbreak. “Pet-fam”, a combination of the word “pet” and the word “family”, which refers to those who view their pets as family members. As the saying goes, “It takes love to adopt a pet, and it takes money to raise a pet.”, the so-called “Pet-fam” people do not hesitate to spend money on their animal companions, and they really love and care for their pets. Perhaps they love their pets more than they do people. To capture the hearts of “Pet-fam” people, luxury brands are taking the lead to launch a product line for pets. And there is a growing market for pet-related products. The global dog clothing market is expected to increase to 34 trillion won by 2022, according to market research firm Euromonitor International. As “Pet-fam” people are spending generously on their animal companions whom they consider family, they are becoming increasingly powerful players on the world’s luxury brand market. People buy products from luxury brands because they care for their animal companions as they would for their family members, but another significant reason is because of the influence of social media. This is because there are some animals on Instagram that have as much influence as humans. If you search hashtag #doginfluencer, you will see photos of friendly pet dogs, but also dogs wearing luxury brands and showing off their cool style. If you see dogs that are cute but also prove to have better style than humans, you cannot help but think, they are definitely popular for a reason. They are animals, but they are cute, cool, pretty and so charming. Just as the items owned by influencers attract a fair amount of attention and get sold out very fast, dog owners also want to know about the products dog influencers are using and buy them, hoping that their pets whom they consider family will look cool as those influencers. In other words, pet owners select and use the best products, including garments, as a way to express their love for their animal companions. From this, you can see how much influence companion animals have on people. However, of course, there is also an opposing view on the consumption of luxury pet products. Some say that it does not make sense for animals to wear expensive items and eat gourmet meals, especially when it is even difficult for us to make ends meet. Some people feel deprived when they see animals being treated better than humans. At the same time, many people say that we also need to show consideration to former pets, once loved unconditionally, that get abandoned by their owners owing to personal circumstances. As a majority say that pet owners should love their animal companions whom they consider family until the day they die, it is clear that the level of awareness toward companion animals has grown across the nation. Despite such negative opinions, people will continue to love pets, and the market of pet products is expected to grow. Luxury brands sell pet products under the categories of women, men, lifestyle or accessories. However, as the frenzy continues, it is expected to grow to a level comparable to other categories in the future. 

Across all industries and fields, there is a growing interest in sustainable design to promote our coexistence with nature. Nike also introduced sneakers that are not just highly sought after but also boast an eco-friendly design with better functionality. The “ISPA Link”, which embodies the philosophy of Nike, will be released in June. Many people have been eagerly waiting for the release of this season's new product because it is created through innovative experiments, completely different from its existing manufacturing process. With a circular design principle of “disassembly” in mind, the ISPA team focused its efforts on creating a product that could easily be recycled. The product is based on the design philosophy of Nike's ISPA (Improvise, Scavenge, Protect, Adapt). The brand is releasing a product that could be easily taken apart and recycled, thereby achieving its circular vision through a closed-loop system that yields no waste. The reason why the ISPA Link is drawing attention is that it takes only 8 minutes to make a pair. Usually, shoes require a time-intensive gluing process. However, the ISPA Link offers significant savings of time and money. Also, the assembly of the shoe is done without the need for energy-intensive processes like cooling, heating and conveyer belt systems. Glue makes a shoe nearly impossible to disassemble and recycle. However, the ISPA Link could be easily taken apart. This not only reduces its carbon footprint but also extends the product life cycle, allowing customers to wear the shoes for a long time. So, what does it look like? The ISPA link has a unique silhouette that features three interlocking modules. After wearing it, it can be taken apart or returned at Nike stores. It also delivers unprecedented comfort. How carefully the midsole, the bottom surface which touches the floor, has been designed serves as a key point of interest. This makes for an exceptional fit that is comfortable, is stable and breathes well, according to the 40 athletes who logged some 200 hours in the prototype. Nike will keep launching innovative designs like the ISPA Link. The brand aims to promote the importance of a circular system to combat environmental and climate change and take a new approach to aesthetics. We also recommend you to pay attention to the ISPA Link Axis, which is scheduled to be released in 2023 after the release of the ISPA Link, since it is also being prepared with a design that embodies Nike's circular vision.

What would thefurniture collection look like, especially when it is designed by aworld-famous architect who won the Pritzker Architecture Prize, often referredto as the Nobel Prize for architecture? When it comes to the work of PeterZumthor, who is widely loved for his architectural designs that evoke long-forgottensenses of places in the civilized world through light, air and sound, no onewould want to miss an opportunity like this. Last June, the first furniturecollection of the eighty-year-old maestro was unveiled at an exhibition inMilan. The “PeterZumthor collection” seems like a small structure that concentrates PeterZumthor’s architectural philosophy into one object. It breaks away from hispast endeavors since he has never designed furniture individually orcommercially but has produced furniture as part of an “architectural narrative”in his own architecture. Thanks to the collaboration of Tokyo-based furniturebrand Time & Style, furniture pieces of the great architect, which couldnot be purchased individually, are now available to consumers worldwide. The “PeterZumthor collection” consists of furniture pieces, including lounge chairs,benches and side tables. Each product exists as an independent structure in thespace, while furniture made of wood more than 50 years old gives out an intenseaura. Each piece is based on what people have seen from the architect'sprevious works, such as Therme Vals that uses various properties of stone. “Natural materials are all derived from ourplanet Earth. Choosing the right materials to build your home can help youcreate a beautiful harmony with your surroundings. This is also the task ofarchitecture,” said Peter Zumthor, who introduced his first-ever furniturecollection. Lastly, we recommend you to check out the interview video of PeterZumthor prepared by Time & Style during the furniture collection, as it raisesa grave question to us today, especially when furniture design changes momentby moment like fashion.

Microsoft has released a set of tools designed to provide an easier mouse and keyboard experience for people with limited mobility. Customizable to the needs and physical conditions, the advanced barrier-free products remove physical and psychological barriers that impede daily lives of the people with disabilities. People with disabilities need little help to move as the non-disabled. However, a novel design can significantly improve their convenience, which is why designers need to pay attention to barrier-free products to reduce the frustration felt by users with limited mobility. With emerging importance on diversity, many companies offer barrier-free products. Microsoft, a multinational giant that dominates the worldwide OS market with Windows, is one of them to show keen interest in inclusive designs. Following last year’s release of a barrier-free product named Surface Adaptive Kit designed for its tablet, MS Surface, Microsoft announced its plan to launch Adaptive Accessories, which include a PC mouse and buttons for physically challenged people. The Adaptive Accessories are augmentative solutions to help disburden the difficulties experienced by people with disabilities in using a traditional mouse and keyboard to use PC for various purposes. The accessories include a mouse and buttons, and a connection hub for PC. Except for the hub, the shapes of the mouse and buttons can be further customized with 3D-printed attachments to find the best fit for usability requirements. The Adaptive Button replaces or augments traditional keyboard, which is why they are manufactured in a range of different designs. The Buttons come in three different designs: D-pad Button with eight digital inputs, Joystick Button and Dual Button. Users can create custom inputs for each button and task for frequently used commands with a single keystroke. Just like the Adaptive Mouse, Buttons can also be customized with 3D printing to add modular components or supplementary buttons to ensure greater convenience for physically challenged users when using PC and the Button. Microsoft points out that barrier-free products such as Adaptive Accessories enhance creativity and productivity of people with limited mobility and allow them to fully enjoy their favorite apps and programs. Microsoft Adaptive products were designed and engineered in partnership with disability communities to help support users to be accustomed with the gears as quickly as possible. Information provided by Microsoft Corporation

Following air purifier, vacuum cleaner, hair dryer and other high-end appliance lineups, Dyson is up for music headphones. Dyson offers another extraordinary experience as it has always been with its previous products that outperform existing technologies and provide new experiences. Available in the coming autumn, Dyson’s new headphones Dyson Zone™ offers another astonishing feature: air purification. On the way from and to home, school or work, users can listen to music while breathing in clean air. There’s a reason Dyson developed this air-purifying headphones. Today’s people live in urban environments where serious air pollution is accompanied by noise pollution. Needless to mention that air pollution only gets worse and is a global challenge, it is now a daily problem we encounter every second of the day. So, Dyson turned its leading indoor air-purification technology into outdoor air purification mechanism. Dyson engineers integrated their 30 years of air purification research and knowhow into Dyson Zone™ to realize “purification on the move”. Perfect noise-cancelling completely blocks ambient noise of the street to deliver clean audio sound. It took six long years to develop Dyson Zone™, the company’s first wearable device. In addition to technological enhancements, the development team focused on comfortable fit since it’s a wearable device. The effort includes testing of over 500 prototypes over the past six years to offer the very best design. The most significant change throughout the engineering process was to combine the air-purifying motor and compressors, and the audio system in a way that they do not interfere with one another. The initial position of air-purifying motor at the visor part was rearranged to the ear cups, and the snorkel-like mouthpiece was changed into a contact-free visor, adding the final touches to the design to create more comfortable and lightweight air-purifying headphones. Precision-engineered compressors just right for the size of the small headphones are made of electrostatic carbon filters capable of filtering out allergens and fine dust particles and capturing toxic gases like nitrogen dioxide and sulfur dioxide. The adjustable visor purifies air through the motor and compressors to directly supply fresh air into the wearer’s nose and mouth. Dyson Zone™ with doubled features of audio and air purification on the move is planned to be released in autumn this year. Unfortunately, Dyson did not announce the release date for Korea. Information provided by Dyson