ddp design fair

Since its launch in 1988, IQ BOX has been the official importer of traditional toy brands such as Playmobil and Brio, bringing the culture and sensibility of European play to Korea.

We are a small but strong company that welcomes customers as fans through our lifestyle business. We have great experience operating toy stores and kids' specialty shops in 11 Shinsegae & Hyundai department stores.

Our mission is to help children acquire rich emotions and diverse cultures through play.

From children to adults, we propose “Euro Play” with a timeless European sensibility. Through this, we strive to bring happy memories to everyone.

<Exclusive Domestic Distribution Brands>
1) Playmobil (founded 1974): Germany | Role-playing emotional figure brand
2) Brio (founded 1884): Sweden | Nordic lifestyle brand
3) Omai: France | Parisian emotional coloring brand
4) Playforever: UK | Car art toy brand
5) Dollsworld (founded 1948): United Kingdom | Baby doll brand with a long tradition
6) Technodidattica (since 1949) : Italy | Specialty globe brand