Company
Stay H (Team: Root Root)
We are currently the official importer and distributor of Danish furniture brands Karl Hansen & Son and Muto to department stores as well as online and physical stores in Korea.
We operate a total of 8 stores, including Shinsegae Gangnam and Hyundai Pangyo, while Muto operates 3 stores, including The Hyundai and Pangyo as mono-brand stores.
We present furniture, not as a consumer product, but as a lifelong companion.
Along with furniture that is like a 100-year friend, we introduce products with sustainable values that also consider lifestyles and nature. Our aim is to add positiveness and beauty to both our lives and the planet.
This year, in addition to distributing imported brands, we solidified our identity by launching our own brand, Letab.
With the increasing interest in home interiors since the pandemic, we were saddened to see people buying cheap, mass-produced furniture and throwing them away because they didn't match their tastes.
We thought deeply about the design of our furniture to suit our customers' tastes. We also rigorously tested the materials we chose to create high-quality furniture that can serve as life-long companions to our customers.
Imported brands capture the hearts of consumers with their outstanding design and quality.
However, they face a number of limitations, including high prices, limited sizes, and long production and distribution times.
While continuing to be an import distributor, we thought a lot about how to overcome these limitations, and after a long time testing samples, we eventually decided to create the domestic furniture brand called Letab.
Letab's furniture has fewer additional costs such as import taxes and transportation costs. This allows us to offer great products at reasonable prices.
In addition, we can manufacture furniture in various sizes and designs to meet the needs of our customers, allowing them to create their own spaces.
Imported furniture often takes time to produce and transport, leaving consumers frustrated while they wait, but Letap is domestically produced and distributed. This allows quicker delivery times to customers.
Letab provides consumers with custom designs and features, greatly expanding customers' choices and giving customers a great advantage in decorating and furnishing their homes according to their tastes and lifestyles.
In the future, we want to create a brand that encompasses all lifestyles, including furniture. To do so, we are readying the launch of a fragrance brand called Letab House. This will make Letab spaces even richer and more beautiful.