ddp design fair

The project was conceived with the goal of redesigning how we perceive clocks. Most clocks direct the viewer's gaze toward the upper wall or the surface of the table, while desk clocks typically present the time by facing the viewer directly.

A front-facing clock appears more like a two-dimensional graphic rather than a three-dimensional object. However, by positioning the clock vertically, we create a dynamic, three-dimensional experience for the viewer.

The Vertical Clock introduces a fun visual element, with the hour and minute hands rotating vertically as three-dimensional objects. The design highlights the clock as an object that sparks imagination, evoking images like the movement of the sun over a mountain or the rotation of planets.

Additionally, the size and structure of the vertical object have been carefully considered to ensure stability on a table, providing visual balance even with frequent hand movements.