ddp design fair

Across all industries and fields, there is a growing interest in sustainable design to promote our coexistence with nature. Nike also introduced sneakers that are not just highly sought after but also boast an eco-friendly design with better functionality.

The “ISPA Link”, which embodies the philosophy of Nike, will be released in June. Many people have been eagerly waiting for the release of this season's new product because it is created through innovative experiments, completely different from its existing manufacturing process. With a circular design principle of “disassembly” in mind, the ISPA team focused its efforts on creating a product that could easily be recycled. The product is based on the design philosophy of Nike's ISPA (Improvise, Scavenge, Protect, Adapt). The brand is releasing a product that could be easily taken apart and recycled, thereby achieving its circular vision through a closed-loop system that yields no waste.

The reason why the ISPA Link is drawing attention is that it takes only 8 minutes to make a pair. Usually, shoes require a time-intensive gluing process. However, the ISPA Link offers significant savings of time and money. Also, the assembly of the shoe is done without the need for energy-intensive processes like cooling, heating and conveyer belt systems. Glue makes a shoe nearly impossible to disassemble and recycle. However, the ISPA Link could be easily taken apart. This not only reduces its carbon footprint but also extends the product life cycle, allowing customers to wear the shoes for a long time. So, what does it look like? The ISPA link has a unique silhouette that features three interlocking modules. After wearing it, it can be taken apart or returned at Nike stores. It also delivers unprecedented comfort. How carefully the midsole, the bottom surface which touches the floor, has been designed serves as a key point of interest. This makes for an exceptional fit that is comfortable, is stable and breathes well, according to the 40 athletes who logged some 200 hours in the prototype.

Nike will keep launching innovative designs like the ISPA Link. The brand aims to promote the importance of a circular system to combat environmental and climate change and take a new approach to aesthetics. We also recommend you to pay attention to the ISPA Link Axis, which is scheduled to be released in 2023 after the release of the ISPA Link, since it is also being prepared with a design that embodies Nike's circular vision.