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Changing Consumer Perception of The Burgeoning Cannabis Industry with Store Design

Superette x Emily Robin Design
2021-12-033,025


There are numerous nicknames and slang for marijuana — also a raw material used for textiles and pharmaceuticals — such as weed, grass, pot, hashish, hemp, cannabis and Mary Jane. In South Korea, marijuana has been treated as an illegal drug since the 1970s, however, since the government legalized medical use of cannabis in 2018, the import and use of products containing cannabis for medicinal purposes is permitted with a prescription from a doctor based on the patient’s decision.

Amidst the debate over its role as a tension reliever or a hallucinogen, more and more countries are legalizing cannabis as a medical supplement and a recreational substance since it could be used as an effective medicinal supplement. Going along with this trend, many cannabis products that cater to consumer preferences and interests are appearing on the market and emerging as a new high-value industry.

After Canadian government legalized recreational marijuana in 2018, cannabis retail brand Superette based in Toronto, Canada, was founded in 2019. Superette's sales have steadily increased, and Superette is currently operating six retail stores in Canada and planning to expand into the US market next year by keeping up the momentum.

The store's interior design is a collaboration between Superette’s in-house design team and Emily Robin Design Studio based in British Columbia, Canada. You will see oversized and bold red-and-white checkerboard tile flooring, vibrant primary colors and large graphic elements with products displayed like a combination of a local grocery store and a drug store, bringing back the retro pop vibe of the 1960s.

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