ddp design fair

The DDP Design Fair, a project that facilitates small businesses to get access to design resources, is being held for the third time this year. For small businesses, design is considered something good, stylish, not lagging behind the trend and necessary for business, however, but most of them are not well versed in design. Meanwhile, designers have a lot of difficulties in translating brilliant ideas into action and mass-producing them into excellent products. The DDP Design Fair is a project where makers and designers — the grassroots of Korea’s industrial ecosystem — meet and collaborate to actively demonstrate their abilities. The collaboration between designers and small businesses leads to mass production and ultimately new products and design brands. The theme of the fair this year is “WOW! Wonderful Life!”. It is welcoming visitors with unique works not seen anywhere else. Unlike other design fairs that focus on finding markets for existing products, the DDP Design Fair is the only professional industry fair that provides support from the product development stage.

After passing through the tunnel of the DDP Art Hall 1 and passing by the panel that offers an overview of the 2021 DDP Design Fair, visitors will first meet the Collaboration Zone which features the works between designers and makers. The exhibition hall is a circular space, which creates a seamless spatial connection. It also includes a rest zone that seems to be brought directly from the nature. It is installed right behind the Collaboration Zone so that visitors can rest their tired legs. The Launching Zone, the Trend Zone, and the market are located behind the Rest Zone.