ddp design fair

On May 23, the “Young Designer + Corporate Brand Exhibition Orientation” of the DDP Design Fair Launch was held in the Design Hall on the 3^rd floor of the DDP Design Lab.

A total of 18 teams attended the orientation, which began with an introduction to the vision and different steps in industrial design support, followed by an introduction to exhibition projects, Q&A, and a presentation of last year's best practices by University of Seoul student Kim Se-jin. She was part of the “Amerodo” team (composed of Amore Pacific, young designers from the University of Seoul, and mentor Lee Kwang-hoo from HusDesign), selected as the best team last year. Kim Se-jin said that collaborating with Amore Pacific gave her valuable experience and it publicizing the team's achievements through the press and media was an invaluable achievement. The event concluded with a group photo of all the participants, followed by sharing anecdotes about the matching sessions.

In his welcoming remarks, Mr. Park Jin-bae, Head of Design Promotion, Seoul Design Foundation, said that he hopes that the exhibition will help the discovery of talented designers, enable these designers find employment and start their own businesses, and that the collaboration between young designers and companies will lead to the creation of innovative brand products that are trend-setting.
 

The “Young Designer + Corporate Brand Exhibition” is composed and led by young designers, companies, and expert mentors. Young designer groups are composed of four to six domestic and foreign design-related undergraduate and graduate students. Through industry-academia collaboration, companies interested in new product development and branding will team up with young designers and expert mentors such as design experts or university professors in the field of product development and branding to showcase their results at the DDP Design Launching Fair (October 17~27), Korea's leading design business launching platform.
 

The “Young Designer + Corporate Brand Exhibition” will host workshops, mentoring sessions, and training courses, and 14 teams will be selected through the first round of evaluations on July 19. On August 20, the final sharing sessions will be held where each team will make their final presentations on product development and the direction of their exhibitions. On September 6, the three best teams will be selected after the second round of evaluation to receive the Seoul Mayor's Award and scholarships. In addition, during the project development period, insights from experts in the field, as well as education on becoming a start-up, exhibitions and employment will be provided. Professional coordination to ensure smooth communication will also be supported. 

The matching results and participant list of " Young Designer + Corporate Brand Exhibition" can be found here:

(https://ddp.or.kr/?menuno=245&bbsno=1847&boardno=22&siteno=2&act=view&cates=11)