ddp design fair

The traditional Goryeo Celadon Hwahyunggi has been rejuvenated by the transformation into a Joseon white porcelain style with modern elegance. The matte look of the Hwahyunggi is complemented by a sandy, clay-like glaze that was developed to compensate for scratches, revealing a surface texture not found on existing products, making the tableware appealing to the younger generation who seek sensual modernity. The design concept of 'Floral Urban Beauty', which combines urban modernity with the beauty of flowers, not only makes the dish stand out, but also contributes to the vibrancy and atmosphere on the table.

Maker Somin Craft Shop

"While working with traditional materials, we wanted to create a fresh product that would appeal to a younger generation, and it was great to collaborate and learn what we were lacking. We were able to get a lot of data through various experimental tests, and I really appreciate the designers' hard work and passion. I look forward to continuing this collaboration in other future projects."

Designer HSJG

"We collaborated with Somin Craft Shop to design flower-shaped tableware. We discussed the shape, size, color, and design of the flower to capture the beauty of flowers and the sensibility of nature, and added the sensuous elements of celadon porcelain. We are so happy that the connections we made at the DDP Design Launched Fair allowed us to respect each other's expertise and ideas and work together to create finely tuned and perfect tableware."