ddp design fair

Tell us a little bit about mo-on and what inspired you to create the brand.

mo-on is a brand that creates positive impact through design, and we believe that design can make everyday life special and enjoyable. After running a design consulting company called RND+ for about 5 years, I experienced the limitations of developing commissioned products. I also realized that a good product can only come out if I control the entire process, including the start and finish of the project. I started the brand because I wanted to create products with timeless value that can be passed down over generations rather than volatile products.

We are curious about your timeless products that stand the test of time.

The first is The Bell, a kindness light that tugs at your heartstrings. It is a cordless light inspired by the shape of a bell. In order to ensure that kind gifts are loved and used instead of being thrown away, the process of production is as compelling as the design, including a battery replacement service (most small lights with inserted batteries do not provide battery replacement services), a reusable package design that eliminates waste, and collaborating with a social enterprise so that people with disabilities can participate in the assembly process with people. The second is the Obicuum Air Camper, an objet cordless vacuum cleaner for camping. It can be used for both suction and blow cleaning, and comes with a powerful BLDC motor and various toolkits that are useful for camping. The Air Camper makes the start and end of your camping easy, not only in terms of basic cleaning, but also starting fires and deflating mats, which are essential for camping. The third is the mo-on multitab, an object that can be your very own desk terrier. The design features four fast-charging USB ports on the front and one socket on the top to combine various accessories such as wireless charging, lighting, and more.

What is the future direction of the brand?

We plan to create new and diverse values by viewing and interpreting the world and people's various wants, needs, and problems from our own perspective, not limited to the framework of household appliances.
 

How would you describe your exhibition booth which embodies your philosophy?

mo-on has a philosophy of ESG management, practicing the philosophy of 'mo-on green', a sub-project for environmental responsibility and sustainability. The booth is designed with paper, a renewable material, and eco-friendly materials for eco-friendly values. Visitors can also experience mo-on's representative products and new products, such as the The Bell light, Obicuum Air Camper, Objet Multitab, and mo-on Green Mask, which reflect the philosophy of mo-on green.

What are you hoping to get out of the DDP Design Launching Fair?

We would like to share the design and usability of mo-on products with many customers. We expect that the DDP Design Launching Fair will be an opportunity to increase brand awareness by directly introducing the high quality and design of mo-on. It is also a great opportunity to directly interact with customers in the flesh and see their reactions to the products and get feedback on the usability and functionality.