ddp design fair

Please tell us about your brand.

Studio Alive is a lifestyle brand that encompasses the entire 24-hour life cycle of your pet, creating products that fit their needs and provide value for money. We conceive, design, and develop all of our products ourselves to create sustainable products that are beneficial to the environment. We also use a wide selection of materials and colors to create products that are made for pets with great attention to detail and outstanding technology. The brand is like a beautiful gift that brings happiness, a joyful life, and a differentiated experience to pets and their owners.

Was there a specific thing that inspired you to create the brand?

While running a company that develops and designs products and creates trending content, I adopted a pet and would bring it the office, and funnily I started to work on pet-related projects more and more. So naturally, I became interested in pets and the pet market, and I started making products for my dog, Dangdang. Now I have 3 cats, and they live with me, and they are the first consumers of all the products we develop. It's no exaggeration to say that the success of our products is based on the usage experience data of the fur babies I’m raising.

Are there any new products in the works?

We are working on natural and sustainable products that are environmentally friendly and pet-friendly, which is a hot topic these days. We're developing products that are good for the environment and good for pets, including no-plastic products, dishes, scratchers and pet furniture made from environmentally certified pulp, recyclable playthings and package designs like the paper bags rice comes in to reduce plastic packaging.

We're also curious about your pet-friendly theme hall booth concept.

To help visitors experience our minimalist design concept and sustainable CMF design, we will display a variety of products and create video content with fun stories of pets currently using our products. 

Why did you decide to participate in the DDP Design Launching Fair?

We want to expand our business through promotion of and gaining exposure for Studio Alive products, and we want to experience other products ourselves as well, and develop insights to upgrade our products and enter into other markets. Studio Alive is striving to grow into a global brand by delivering value through sustainable product development and use of products that pets and their owners love.