ddp design fair

Please tell us about your living design studio, HONES.

Living design studio HONES designs furniture that maintains the essence of furniture while incorporating our unique design DNA. In this era of excessive choices, we aim to create valuable furniture that sets the standard for good furniture, helping customers make better choices. Furthermore, we design and consult on furniture that aligns with the concept of a space through collaborations with various brands. HONES reminds you of the power and value of design when unique furniture that matches the feature of each brand is placed in a space.

What inspired you to create the brand?

I've done a lot of different things in the design industry, but none of them have been as much fun as furniture and lighting. I was intrigued by the manual processes of cutting and bending materials rather than using molds, and as I met craftsmen in each field, I naturally wanted to create my own brand and make furniture with them, which I still do today. With HONES, I want to create collaborative relationships with manufacturing companies in various fields.

Are there any products you're focusing on right now that capture that belief in the value of collaboration?

In 2023, we launched the second collection of products from our lighting brand BONAKIA after revising the parts to be improved and trying out new things. Among them, the Kia light, which is inspired by the phenomenon that light does not form on transparent materials and moves the light source through sanded acrylic, creates a modern atmosphere with the rigidity that comes from simple forms and a finish which allows you to feel the nature of each material. Also, most recently, we worked on a chair using wood and metal pipes that is structurally simple but has a natural blend of each material. It is the first chair that contains the design philosophy of HONES, so I am looking forward to seeing what kind of response it will receive.

I'm also curious about the atmosphere you’ll create at your booth in the theme hall.

As we are a living design studio, we are trying to make furniture and lighting work together as a whole. We'll be using white and wood-toned finishes to create a clean and warm atmosphere, centered around the tables and chairs to make you feel like you're in a home.

What direction should the brand take in the future?

The domestic living product manufacturing market tends to rely heavily on overseas designs. We want to help the manufacturing market by collaborating with companies that have the technology but are struggling to manufacture because they don't have their own designs. 

What are you hoping to get out of the DDP Design Launching Fair?

We are participating in the DDP Design Launching Fair because we want to share our unique design DNA. We look forward to connecting with fellow designers, industry professionals, and discerning consumers who appreciate the balance of form and function.