ddp design fair

Tell us about your company and brand.

We're giving plus a more serious meaning. Not only do we pursue design and functionality, but we also give new value and importance to the process of using and owning our products from the moment we open the package. We also use eco-friendly materials and production methods, and strive to make the world a better place by supporting the socially vulnerable. Based on these efforts, we are designing and producing the small home appliance brand O.IGO, camping goods brand IAB, and premium stationery brand ZAI, which we would like to introduce through the DDP Design Launching Fair. 

You seem to have a special love for the stationery brand ZAI.

ONE+DEISIGN is a company that specializes in product design consulting, and we were running a Chinese branch with support from the Korean Institute of Design Promotion and the Chinese government when we were asked to consult on the product design of ZAI. This small request became the foundation of the brand, and our efforts to bring special emotions and values to people's daily lives through consulting naturally led to a relationship with the brand. As ZAI grew successfully, ONE+DESIGN became the head of product design for ZAI and was in charge of overseas business operations.

What new products do you have in the works?

The recently introduced ZAI Carbon Pen 3.0 is a product that has been developed by combining consumer feedback and improved technology from the first generation Silver Point and second generation Carbon Pen, bringing us closer to realizing a pencil that can be used for a lifetime without cutting down trees. Instead of using metal nibs like previous models, we have developed a unique carbon nib through a new process and creative design. This carbon nib is more durable than conventional pencil nibs, and the wear and tear caused by using the pencil is minimized, providing customers with an excellent experience with a pencil that can be used for a lifetime. We will continue to strive to develop and produce non sharpening pencils and deliver the value of protecting the environment and saving trees. We are also working hard on the fourth generation of carbon pens, which are scheduled to be released in 2024. 

I bet the ZAI booth at the theme hall will be unique.

We want to emphasize environmental protection and sustainability through the exhibition concept of 'pencils grown without the help of trees'. As we deeply understand the importance of trees and believe that it is important to cherish and protect every single tree, the exhibition space will be decorated with a beautiful tree, which symbolizes the brand's message and values and represents the company's commitment to a sustainable future and protection of the precious natural environment.

What are you hoping to get out of the DDP Design Launching Fair?

The 2023 DDP Design Launching Fair is significant for companies and brands as it is the first time an offline exhibition will be held in Korea. With the opportunity to meet and communicate with consumers in person, we expect to get realistic reactions and feedback in-person and further increase awareness of our brands. In addition, through networking and communication with various experts and retailers, we will be able to further expand the influence of our brands and gain more opportunities.