ddp design fair

 Tesla has begun selling a cat house made of cardboard with an angular shape inspired by its electric pickup truck. According to the product description on Tesla‘s Chinese website, the cat house‘s design is inspired by the futuristic shape of cyber trucks. Buyers must use the thick, moisture-resistant corrugated cardboard themselves to adjust the frame and assemble the house using a scratch board in the center. According to the website, the house can support a maximum weight of 7.5 kilograms.

The design is an homage to one of Tesla‘s most controversial products, the Cyber Truck, which was first unveiled by founder Elon Musk in November 2019. The average age of Tesla drivers in China is around 30 years old. In 2021, Tesla was also ranked as the most popular car brand among consumers within five years of college graduation. The CyberTruck Cat House is the latest product launched by Tesla Life, a collection of lifestyle products for the Chinese market that includes beverages, outdoor sports accessories, pet products, apparel, and more.

Other products launched alongside the cat house include a skateboard, drip coffee maker, and Frisbee, all of which are popular lifestyle items among young consumers, a key customer segment in China. This isn‘t the first time Tesla has launched an offbeat product. In 2020, the company launched its own brand of tequila in a lightning bolt-shaped bottle, an idea Musk suggested as an April Fool‘s Day joke, and later released a limited-edition set of drinking glasses featuring the angular contours of the Tesla Tequila bottle and the company‘s logo.

A cat house that meets your cat‘s nature and daily needs

The structure must be assembled by the buyer himself

Constructed of moisture-resistant cardboard