ddp design fair

The products created by the 182 teams of matched makers and designers have been completed, and the countdown to the judging has begun, and the products have arrived at DDP one by one. The judging to select the 60 best teams was held on August 21 in the grassy love room on the fourth floor of DDP Design Lab. The products, which were divided into categories such as lighting, beauty, fashion, household goods, and furniture, showed off their own charm and energy, amplifying the anticipation of the viewers. 

The judging process was divided into launching curator and collaboration curator judging, and there were three criteria: marketability, which evaluates mass production potential through product competitiveness; productivity, which focuses on eye-catching and professional design; and creativity, which determines how original and innovative the product is in a world full of copies.  

The judging process, accompanied by the curator`s sharp evaluations, was as serious as ever, with moments of disagreement, but by the time the 60 teams were finally selected, it was a pleasant conclusion. The 60 selected products will be exhibited at DDP alongside Seoul Design 2023 from October 24 to November 2, 2023.