ddp design fair

In July, the Launching Studio Review, held on the second floor of DDP Design Lab, ran well over the scheduled time and was both playful and serious. This is because all 41 teams that participated in the screening of businesses and brands that will meet visitors at the launching hall of the 2023 DDP Design Launching Fair, now in its fifth year, were highly skilled. The teams submitted basic business and product introductions, as well as images of their exhibition concepts and composition, demonstrating their enthusiasm for the Design Launching Fair.

Among the products, which were divided into household goods, lighting, furniture, and beauty/fashion, some were already proven as the curators had purchased and used the products themselves, while others were almost eliminated, but joined the final selection team because they fit the theme of “valuable partnership” with ESG. The judging process, which was accompanied by admiration, applause, and productive comments from the launching curators, was based on the originality and innovation of the products and their suitability for design product classification, design expertise such as marketability, and business capabilities such as brand awareness, market development, and promotion performance.

The final selection of 16 teams was made amidst shared conclusions and diverse opinions, but it didn't end there. Through a secondary screening that complemented the exhibition planning, the best launching team will receive 10 million won in exhibition support. All 16 teams are currently working on their exhibition plans, trying to figure out how to best communicate with visitors.