ddp design fair

Among designers and makers in Korea, the Design Launching Fair is now considered more than just a fair to participate in, but a remarkable and focused business venue. This is reflected in the fact that more than 400 applicants applied to participate in the fifth edition of the fair this year, demonstrating its growing popularity. 

As a starting point for the October 2023 edition of the fair, a two-day workshop was held on April 27 and 28. Through the workshop, the 200 teams of makers and designers who will work together to develop new products were decided, and they will be provided with expert mentoring to improve the quality and mass production of their products, patent attorney advice on copyright, contracts, and other matters, and domestic and international marketing training. Some of the products that participants submitted contained witty stories and ideas, reflecting the social changes since the corona pandemic with a focus on individuals, and included a variety of household and beauty products such as home lighting devices, camping goods, and body care products, as well as thought-provoking products on environmental issues. 

he top 60 teams, selected through expert judging, will receive 3 million won each to pay the production costs for prototypes for online and offline exhibitions, support for product studio shoots and participant profiles, and the opportunity to participate in the Design Launching Fair. In addition, the top three teams will each receive 5 million won in mass production support, one team will be given the citizen's prize and receive 2 million won, and all four teams will receive the Seoul Mayor's Award and a chance to enter the DDP Design Store.

Participants' portfolios can be viewed on the Design Launching Fair website (https://ddpdesignfair.or.kr), and the fifth edition of the fair will be held at DDP from October 24 to November 2 alongside Seoul Design 2023.