ddp design fair

On September 6, the Seoul Design Startup Center hosted the final presentation event for the Young Designers + Corporate Brand Exhibition in its third-floor conference hall. The event featured 14 teams that presented their refined product development processes and final prototypes, showcasing improvements made after previous feedback sessions. The teams enhanced their presentations with polished PowerPoint slides, live demonstrations, and strategic emphasis on their products’ unique features.The Young Designers + Corporate Brand Exhibition is a collaborative initiative designed to foster partnerships between young designers and corporations to develop innovative new brand products. Beginning with team recruitment in March, the program had 19 teams initiate product development. By July, 14 teams advanced to the exhibition stage after rigorous evaluations by industry experts.After the final presentations, three teams were selected for recognition. The first place was awarded to Ikonik (Kolon Glotech + Hongik University), second place to DAIV (BKID + Hongik University), and third place to EDGE (GS Retail + Hanyang University).The winning teams will receive scholarships of KRW10 million won for first place, KRW 7 million won for second place, and KRW 5 million for third place. Their products will also be showcased at the DDP Design Launching Fair as part of a corporate brand pop-up exhibition. Various events related to their products will also be held at the exhibition spots.Judges praised Ikonik (Kolonglotech + Hongik University)  product’s marketability, consistent concept expression, and streamlined use of materials. They particularly commended the team's ability to plan a product using materials that emphasized the product’s simplicity and functionality.For the second place, DAIV (BKID + Hongik University), the judges highlighted their innovative approach in creatively incorporating technology into design and deriving solutions based on user behavior patterns. Judges encouraged the team to integrate more marketing strategies into their concept.The third place team, EDGE (GS Retail + Hanyang University), was praised for their thoughtful approach to problem definition. The judges noted that while the project was a strong start, they urged the team to explore more creative and detailed solutions, particularly addressing the needs of visually impaired users.

On August 20th, the Final Presentation of the “Young Designer + Corporate Brand Exhibition” was held at the Seoul Design Startup Center. During this event, 14 participating teams presented the results of their product development following the last midterm presentations. The program also included sessions on exhibition trends and career development for young designers. Participating teams showcased their refined products, demonstrating significant improvements in design and execution compared to the earlier stages. It was an opportunity to witness how much the product quality had evolved since the midterm review.The “Young Designer + Corporate Brand Exhibition” is an industry-academia collaboration project where young designers work with companies to develop new products. This initiative allows young designers to gain hands-on experience in corporate environments, while companies benefit from the fresh, dynamic perspectives of emerging talent. The program began in March, selecting 19 teams for product development. By July, a panel of experts selected 14 teams to participate in the exhibition, receiving funding for their activities and prototype production. Following the final presentations on September 6th, three top performing teams will be selected to receive scholarships: KRW 10 million won for first place, KRW 7 million won for second place, and KRW 5 million won for third place. The final products from 14 participating teams will be showcased at a corporate brand pop-up exhibition during the DDP Design Launch Fair, including product-related events and exclusive giveaways.After the team presentations, there were two follow-up lectures: one on design exhibition methodology by Jongwan Kim, CEO of Jongkim Design Studio, and another on designer career and entrepreneurship education by Nayoung Kim, Director at Chong Kun Dang Healthcare.Jongwan Kim shared his studio’s portfolio, emphasizing how to interpret a client’s needs and transform them into unique spatial designs that highlight the space's unique characteristics in the most visually appealing way. He also shared plans for curating exhibition spaces at the DDP Design Launch Fair, expressing his ambition to feature the participating teams as the main focus in the exhibition space.Nayoung Kim gave a lecture based on her extensive career in design, providing practical strategies for career development and job hunting. She emphasized the importance of understanding social trends and adapting to shifts in the design industry. Over her 13 years of career consultations in the field of design, she has assisted around 700 individuals, sharing her insights on the importance of design thinking for value-driven projects and communication for effective collaboration.Participating TeamsSini_us (Hellomisterlee + Mokwon University)Ikonik (Kolonglotech + Hongik University)Hard With (Easywith + Kyung Hee University)OVERLAP (Model Solution + Hongik University)Ayolker (Ayantu + Sangmyung University)H.LAB (Hecto + Hongik University)DAIV (BKID + Hongik University)Rizzero (LabMZero + University of Seoul)Play Here (IQ Box + Kyung Hee University)EDGE (GS Retail + Hanyang University)4cat (4work + Jeju National University)One Plus One (Lotte Mart + Sookmyung Women’s University)Root Root (Stay H + Seoul National University of Science and Technology)Sip & Chill (Shinsegae L&B + Seoul National University of Science and Technology)

On August 13, the 2024 DDP Design Launch Fair held its selection process for the Outstanding Collaboration Products and Best Designs at the Grass Lounge on the 4th floor of the DDP Design Lab. After two rounds of careful evaluation, 40 outstanding collaboration products and 3 best designs were chosen.The 40 selected products will participate in the upcoming exhibition, receiving expanded support compared to last year. This includes a KRW 3 million won grant for prototype production and ongoing assistance for product development and market expansion. The 3 Best Designs—lighting (Triple H + Stocks), modular shelves and side tables (Dood + Flying Fish Studio), and air purifiers (3D Makers + Stocks)—will each receive KRW 10 million won  in production support to help bring them to life.Curator Jeeyeon Choi praised the Best Designs, commenting, "It was clear that the manufacturers and designers communicated and respected each other’s ideas. The innovative use of sustainable materials stood out, offering a glimpse of products that could lead the way in the future."Curator Donghoon Sohn reflected on the fair’s progress, noting, "Over time, the Design Launch Fair has grown into something more significant. The criteria for awards and the quality of the products have matured. It’s inspiring to see manufacturers increasingly trust designers and invest in their ideas." He added that although furniture products were relatively scarce this year, the focus had shifted toward small accessories, which were now being crafted with much higher quality and substance, moving beyond mere size to captivate attention. Curator Jeong Eun Lee highlighted the social value of the collaboration products, saying, "In the early days of the fair, the emphasis was primarily on aesthetics. Now, we see a noticeable shift towards addressing social responsibilities—such as eco-friendliness, recycling, and inclusive design—which are being integrated into the products." She expressed excitement about the future growth of teams focused on these crucial social issues, believing they will continue to drive meaningful change.The 40 selected products will be showcased at DDP Art Hall 1 from October 17 to October 27, 2024, after undergoing further refinement and adjustments.

The evaluation for the Best Collaborative Teams from the DDP Design Launch Fair took place on August 6 at 2:00PM in the Seoul ON conference room, on the 2nd floor of the DDP Design Lab.The evaluation focused on past activities that demonstrated continuous development and expansion of products created through collaborations between manufacturers and designers at the DDP Design Launching Fair. Products were selected based on outstanding design quality, marketability, and sustained efforts in distribution and promotion.Among 13 applicants, two teams were ultimately chosen after a rigorous evaluation process: ‘Offgray + found/Founded’ and ‘Onnbysoi + BE FORMATIVE’. Both teams will each receive a grant of KRW 10 million won.The expert judges emphasized the importance of design quality, product viability, and continued sales efforts. They particularly appreciated the passion and determination reflected in the creation, marketing, and promotion of these products.The DDP Design Launch Fair aims to continue selecting and supporting exceptional collaborative teams, fostering the sustained production and business success of collaborative products between manufacturers and designers.Offgray + found/Founded: Learn about the design story behind "Off Gray Mood: Candles and Diffusers."Onnbysoi + Be Formative: Learn about the design story behind "Patched Basket (S, M)"

As part of the 2024 DDP Design Launching Fair, the ‘Young Designer + Corporate Brand Exhibition,’ a flagship industry-academia collaboration led by the Seoul Design Foundation, is progressing smoothly and on schedule.Launched in 2023, the ‘Young Designer + Corporate Brand Exhibition’ is a unique initiative that fosters pre-employment and entrepreneurial experiences for young designers. Developed through a partnership between the Seoul Design Foundation, companies, and academic institutions, the program provides young design students—soon to graduate or enter the workforce—with hands-on experience in real-world design projects. By collaborating with companies to create branded products, participants also gain valuable exposure as the companies help showcase the designers’ work.On July 19, at DDP On, the judging panel for the ‘Young Designer + Corporate Brand Exhibition,’ composed of five external judges, evaluated presentations from 16 participating teams. These teams had spent a month developing their brand products following the initial orientation. Each team, comprised of young designers (4–6 members per team), company representatives, and design mentors, presented their progress which ranged from brand storytelling to prototype development, all aligned with the themes of AI, ESG, IMAGINATION, and FUTURE. From these, 14 teams were selected.Reflecting trends from the previous year, this year's exhibition prominently featured ESG-related products focused on eco-friendly materials and sustainable practices. Design products emphasizing consideration for seniors, safety, 安心 (peace of mind), and user convenience were particularly impressive. Particularly notable were products that offered fresh perspectives through pioneering research on AI and FUTURE. Several teams introduced innovative designs that simultaneously addressed multiple themes—AI, ESG, IMAGINATION, and FUTURE—showcasing a holistic approach to modern challenges.The efforts of young designers to address social issues through their work—whether by proposing improved lifestyles or researching new materials to guide the future of design in Korea—were both exciting and thought-provoking. Designs that considered marginalized communities while adding joy through playful and creative ideas were particularly heartening. Judges assessed the products based on their high quality, innovative ideas, sophisticated use of AI technologies, and compelling storytelling.The 14 selected brand products will be further developed and displayed at the DDP Design Launching Fair from October 17 to 27.

The second mentoring session took place on July 18 and 19 at the Design Hall on the third floor of the DDP Design Lab. Over the course of two days, a total of 44 teams presented their progress from the past month and engaged in tailored mentoring sessions with experts from various fields. Here are insights from participating manufacturers, designers, and mentors who attended the event.Manufacturer – Eunkyung Kim"I brought along the vase I had been developing and sought guidance on the direction of its design. My main focus was on how to imbue the form with meaning as a sculptural element and refine its overall shape. The mentor offered clear and insightful advice, helping me pinpoint the key aspects I need to focus on moving forward. This was my first time participating in the DDP Design Launching Fair, and the various support programs have been incredibly helpful. The mentoring sessions, in particular, have been invaluable, as mentors provide continuous feedback which helps me refine and adjust my approach."Designer – Ara Kim"I had a clear understanding of my product's identity, but I was torn between prioritizing functionality over aesthetics. Through the mentoring session, I decided to focus more towards creating something that is visually captivating."Mentor – Professor Jihoon Ha (Kaywon University of Art & Design)"Judging by their progress, the prototype development appears to be going well. However, I’ve noticed that participants are a bit too cautious in presenting their ideas.  My role has been to challenge them to step out of their comfort zones. For instance, I’ve advised them not to focus on concerns like mass production suitability at this stage. Instead, I encourage them to prioritize creating designs that captivate consumers. This year, the participants seem to have a clear understanding of the fair’s purpose, and they are eager to maximize this opportunity. It truly feels like the fair is firmly establishing its place."Mentor – CEO Mee Jeong (ION SLD)"Overall, many products excel in forms, but they tend to lack functionality. Though aesthetically pleasing, consumers hesitate to purchase products because we live in an era where efficiency and necessity are key factors in decision-making. For this reason, I suggest focusing on enhancing functionality and improving the overall quality of the products. I can sense that fair itself has grown significantly. Designers are increasingly interested in creating their products, while manufacturers seem to naturally recognize the importance of design. This shared perspective is a testament to the impact of the DDP Design Launching Fair."The design products developed through the 2024 DDP Design Launching Fair mentoring program will be reviewed on August 13 and subsequently exhibited at the fair.

The 2024 DDP Design Launching Fair, a project that supports design product development by matching designers with manufacturers, is being held successfully. This initiative, aimed at enhancing the competitiveness of the design industry, promotes new product development and branding through collaborations between manufacturers and designers. Design studios participating in the Launch Pavilion are also fully engaged in the project. In line with its mission to foster the growth of designers and design companies, the organizers of the DDP Design Launching Fair have prepared specialized education programs. These sessions are open to all all design enthusiasts, including fair participants, to further elevate the expertise and capabilities of the design community.On July 15 and 16, expert-led training sessions were held at the DDP Design Lab's 3rd-floor Design Hall to enhance the capabilities of manufacturers and designers. The sessions covered various stages of expertise, including design product development, emerging product trends, branding, legal issues, and intellectual property rights.The first session on July 15 featured two key presentations: "The Process and Elements of Design Product Development and Production" by Jihoon Lee, Manager at BOOSTER, and "Communication Centric Contextual Design" by Ji Yoon Kim, CEO of Jiyoon Kim Studio.The second session  on July 16, delved into branding and legal matters. Bumseok Kim, Director of The Watermelon Consulting & Communication, delivered a lecture titled "Branding: Giving Products an Identity," while Byungjoon Bok, Managing Partner at KAI IP Law LLC, presented on "Trademarks and Copyrights: Legal Foundations for Stable Product Launches."Below are detailed highlights from each session.1. "The Process and Elements of Design Product Development and Production" - Jihoon Lee (Manager, BOOSTER)“It’s important to quickly identify the elements that will give a product a competitive edge in the market. When developing a product, take an objective approach to the issues you aim to solve and approach it from various perspectives. To assess whether your design will succeed in the market, analyze what concepts resonate across categories and identify those that are overlooked. Then, create product plans and ideas(ideation)  that offer new value.Sales channel offer valuable insights into what concepts appeal to customers. Their actions are based on proven outcomes—following these ‘footprints’ can guide you to at least half of your success. When planning a product, it's essential to create something that will resonate with and persuade others. For mass production, prototypes must be developed with precision and care. If a paper prototype can resolve a problem, you’ve likely solved 80% of the issue.Among the countless variables, the market will always reveal examples close to the ‘right answer.’ By benchmarking those examples and adapting them to your own approach, you can refine your product with your own perspective. Manufacturing is about solving issues step by step while maintaining balance. Manufacturers must focus on their specific area, accumulate experience, and continuously refine their expertise to elevate their craft.”2. "Communication Centric Contextual Design" - Jiyoon Kim (CEO, Jiyoon Kim Studio)“Design is inherently tied to creating differentiated value. Brands, in essence, judge the designer’s performance through the product they create, so the planning, design, and storytelling of a product should be considered as a unified structure throughout the project. One of the main reasons our projects can seamlessly bridge branding and product planning is that they touch on the intention behind the design. Ultimately, it’s about the designer crafting a clear intention, which then drives the planning and storytelling, and naturally translates to sales.Within the value chain, the ideal outcome is for value to reach the end user directly, without any loss along the way. The more a designer's intention aligns with current trends and social contexts, the more persuasive and compelling it becomes. I hope to see new brands and innovative products driven by fresh intentions, continuously creating a ‘New Scene.’ With the discovery of new scenes, new opportunities for innovation will emerge. As a native Korean designer, I strongly believe that our cultural context should serve as the foundation for driving design forward.”3. Branding that Gives Identity to a Product - Bumseok Kim (Director, The Watermelon Consulting & Communication)“Branding is the process of transforming an idea into a product. It involves finding the right story, concept, and unique selling point. It’s crucial to stick to the original identity and carry it through to the end. The hardest part is distilling the core message and distinguishing between something you want to say and something the consumer truly wants to hear.Decisions during branding should be made quickly. Although branding might seem like everything when you're doing it, once it's done, there will be still so many things to handle. The more time you can allocate to the execution phase, the more refined the final product will be. Each solution often uncovers new challenges. It’s important to address these production-related problems one at a time. You shouldn’t get too caught up in the details. The identity or essence you defined at the beginning must not be compromised. Each step of the process has its own challenges, so it’s important not to mix concerns from other stages during the branding process. In the end, branding should focus on communicating the core strengths of the product – this is the essence of the branding process.”4. Trademarks and Copyrights / Design Law for Stable Product Launching - Byungjoon Bok (Managing Partner, KAI IP Law LLC)“For sustained customer retention and revenue generation, a product must have a brand label. Trademarks exist to create recognition among consumers. To register a design, certain criteria must be met, such as whether a proposed design is similar to an existing one. The goal of design protection is to attract consumer interest through unique features and contribute to industrial growth. Design protection laws help determine whether a product is distinctive, original, and follows necessary design conventions. It’s important to assess potential risks before applying for design patents, as rejected designs cannot be resubmitted. The Patent Office often rejects designs due to lack of originality; therefore, designs must be new and not copied from existing works. It’s important to create original designs to avoid rejections. If a design isn’t registered, others can create similar products and register them instead. Products with character elements should also apply for trademark registration.”

​On July 9, a product evaluation was conducted at the Seoul-On Conference Room in DDP to select design studio products to be exhibited in the Launch Pavilion of the 2024 DDP Design Launching Fair. This year, 35 verified and promising design studios—recognized through various activities and competitions—submitted their applications. From these, 20 studios were selected after deliberation by a panel consisting of the fair's four launch curators and two external judges.Below  are the comments and reflections from the jury panel on this year’s selection process:Donghoon Sohn (CEO, Atelier SOHN)"Looking back at the early days of the DDP Design Fair, it has made tremendous progress—it’s like witnessing history in the making. During the evaluation, I noticed some designers have already secured excellent quality and competitive pricing, while others are still in the process of developing their work. Since this is an exhibition, it’s crucial to present a diverse range of products and stories. While sales performance is important, my focus was on selecting studios whose work embodies the core values of their brands."Bongkyu Song (CEO, BKID)"In terms of price competitiveness, this fair cannot be directly compared to Chinese online platforms. However, I see the Launch Pavilion as a model for nurturing Korean designers, so it should not be judged solely on price. I believe the assessment should consider a broader range of factors. The real issue isn’t just functionality or cost, but the value a product brings.  I sincerely hope this event doesn't remain an isolated initiative. To make it truly impactful, we need to rethink how we approach exhibitions and create meaningful narratives for broader audiences."Jeong Eun Lee (Curator at Contributors) "Overall, the products submitted for this fair seem somewhat concentrated in categories like furniture and specific product types, which made the range of entries feel less diverse. Nevertheless, I was impressed by the number of companies utilizing eco-friendly materials or incorporating social responsibility into their designs. These themes resonate with the needs many designers have expressed during mentoring sessions, and it’s encouraging to see the fair moving in a positive direction. As a curator, I feel a significant responsibility to ensure the results of this selection come to life in a compelling exhibition."Jeeyeon Choi (Director of Home Furnishing Products, Hanssem R&D)"Many brands and studios applying for the fair appeared to be under the pressure of launching their products. While design excellence remain crucial, my evaluation focused on how well these products align with market trends, their marketability, and overall efficiency in terms of quality, price, and marketing strategies. It’s clear there are many designers with strong potential. Looking forward, I believe future fairs could benefit from focusing on specific themes that reflect current market trends. For example, design concepts catering to pet owners, plant enthusiasts, or single-person households are gaining momentum. It would be exciting to see more studios create innovative products that drive these market shifts."Dongsu Jung (Head of Design at Musinsa)"I would have liked to evaluate the designs more from a price-to-value perspective, but it was disappointing that some submissions did not include pricing. Although this is a domestic design fair, exploring the option of manufacturing abroad—where labor and material costs are lower—could enhance price competitiveness. If this possibility becomes available in the future, it could even enable the fair to support the sales of domestically designed, internationally produced products."Hoonkyu Choi (Director, Creative Lab)"My focus was on products that align with the everyday needs of consumers. I was particularly drawn to items that cater to single households, pet owners, or plant lovers, assessing design from the perspective of customers who are interested in small, decorative objects. I paid close attention to practical yet aesthetically pleasing items, such as light fixtures, desks, and luggage—everyday essentials that are both functional and easy to incorporate into daily life."