ddp design fair

Introduction

Hoji is a name made up of the Korean characters ho, for wide, and ji, for land, meaning a large expanse of land. The power of a small pot is not unlike the power of a large expanse of land. This can be seen in the surprising growth and blossom of a fingernail-sized sprout in a pot. Plants thrive on what they have, and they do it with integrity. Soil and nature teach us something so primal and simple. This is why we cannot help but grow a garden, even if it is the size of our palm.

Brand story

Hoji is a brand that makes objects and introduces plants suited to the tastes and lifestyles of gardeners.
We take consumers on a journey of discovery, a journey of healing, and a journey of embracing gardening as a way of life. From creating and selling gardening tools, clothing, and handmade pots for beginner gardeners, to sharing plant care methods, the accurate scientific names of plants, the etymology of these names, and horticultural knowledge, we as a brand, wish to share with the wider public a lifestyle where people can be in communion with nature, finding answers and ingots of wisdom within nature.

Website

https://www.hoji.kr/

Instagram

https://www.instagram.com/hoji.kr/