Introduction
Fiaba is an in-house design brand that has been growing steadily every year and has as its mission, "bringing excitement to everyday life.”
Watches first made the brand known but Fiaba quickly expanded its lineup of designs to include dining tables, sofas, and ceramic ware. The brand's most recent project is the publication of a unique children's book.
In particular, Fiaba specializes in design/development that blends commercial and formative qualities, based on a strong understanding of production processes and materials learned through close collaboration with suppliers.
Fiaba currently operates two showrooms named Fiaba Salone in East Pangyo and Seongsu.
Brand story
Fiaba is a design brand that delicately handles design and art, as if touching sensitive objets. We research timeless sculptures, ones we get attached to the more we use them.
In everything we do, we seek to inject a sense of Fiaba originality.