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  • Designer BE FORMATIVE
    BE FORMATIVE is a product-based design studio founded by designers Lee Giyong and Kim Yejin in 2020.
    BE FORMATIVE deals with form and properties, paying attention to the changing shape, function, materials, and production methods of objects over time.
    It seeks to find our own new perspective between the past and the present, and applies it to contemporary lifestyles to develop designs.

    Career

    2022 Participated in Craft Trend Fair, Brand Pavilion
    2022 Participated in DDP Design Fair, Launching Pad Pavilion
    2022 Contributed to the development of Korean origin content products
    2021 Engaged in product development for DDP Brand
    2021 Showcased Tea Garden Rug (LIKETHIX) and FORMATIVE Bulb (Ilkwang Jeongu) at DDP Design Fair
    2020 Participated in the National Asian Culture Center of Social Design Project
    2020 Participated in the curated exhibition "Record 284" at Culture Station Seoul 284
    2020 Established the compan

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