Online & Offline Design Business Launching Show Representing Asia
- The DDP Design Fair is Korea’s first online and offline design business launching show representing Asia. Since 2015, it has evolved from pilot projects including “Eujiro, Lightway” and “DDP Dongdaemun Design Market”. Its mission is to support growth by matching small manufacturing businesses in the underdeveloped area of central Seoul with young designers, thereby contributing to revitalizing the manufacturing industry ecosystem and the design industry, led by the DDP.
Back for its third annual event, the DDP Design Fair is the only professional industry fair that provides support from the product development stage.
- Unlike other design fairs that focus on finding markets for existing products, the DDP Design Fair showcases the process of how small manufacturing businesses translate designers’ “possibility” into “reality” and new products — the end result of the process — and continues to grow amid massive attention from related industries and the design world in Korea and overseas.
Although last year’s event was held through an online-only platform due to the COVID-19 pandemic, it has launched a total of 368 design products over the past three years , achieved outstanding results in supporting designers and makers, and proven its reputation as a design business launching show representing Asia, attracting over 400,000 visitors in total from across the nation and overseas to its online platform.