2021 DDP Design Fair

  • Exhibition Theme
  • Collaboration
  • Young Designer Job Fair

Exhibition Theme

Wonderful Life The beauty in everyday life makes our lives
much happier
People all around the world are going through the most difficult time of their lives. As many people are still suffering from the pandemic and being isolated, the power of community spirit and the understanding of culture is becoming more important. Now is the time when we need to weave art into our daily lives to get through a hard life with grace and beauty. Although the reality is grim, we should know how to make our daily life beautiful. When we make every day count, our life will be much happier.
Countries around the world including Korea are seeking ways to boost the domestic market in the post-COVID era. The outbreak of COVID-19 has had a significant impact on the most economically vulnerable — makers and small- and medium-sized enterprises (SMEs) — for the past two years, however, we feel as though we are still walking through an endless fog since it is hard to predict how it will play out. Under these circumstances, the DDP Design Fair is seeking ways to provide support and measures for designers and makers and finding design’s role in bringing light to the society during this depressing time.

The recent trend of consumption is shifting towards the phenomenon of possessing products with great value, wonderful things that bring joy to our lives, instead of the behavior triggered by a “want” for something.

The 2021 DDP Design Fair is an effort to support Korea’s design industry, especially designers and makers, to restore weakened consumer confidence. It also serves as a venue for people to exchange design ideas and carry out projects with trend-setting companies in the design industry. Sometimes, it becomes a business show that presents the company’s future vision through the company’s social value related to the design’s value and design process. Thanks to the collaboration between makers and designers, we turn that possibility into a reality, launch design products that have never existed before and introduce a new lifestyle through a concept room that features products in collaboration with design companies. It will be held with the theme of “Wonderful Life” to provide an abundant and joyful life to people.

New and Innovative Products
We will create unconventional products based on outside-of-the-box thinking and robust and high-quality products based on innovative design to share them with Seoul residents and participants from home and abroad and contribute to improve weakened consumer confidence.

Valuable Products
During the 2021 DDP Design Fair, we will introduce new products that not only preserve the value of nature but also consider the most socially disadvantaged such as the disabled and elderly as they are based on new values and philosophy differentiated from existing products.

Entertaining Products
We will focus on giving the pleasure of “doing” that goes beyond the pleasure of “seeing” by applying a variety of information and communication technologies (ICTs) to facilitate mutual communication between products and customers and communication with other customers through products.

- DDP Design Fair Chief Director Gil-hyung Lee -
  • ddp 디자인페어 포스터
  • ddp Design Fair
    The 2021 DDP Design Fair is expected to be held in this October. With the theme of “Wonderful Life”, designers and
    makers have collaborated with each other and taken a pleasant journey together since this May.
    Name of Event 2021 DDP Design Fair
    Date Oct 19 (Tue) - 25 (Mon), 2021 and available online all year round
    Location DDP Art Hall 1 and also held online
    Participants Over 130 teams
    Host Seoul Metropolitan Government
    Organizer Seoul Design Foundation
    Partners KFDA, Design Press, mdesign, JoongAng Ilbo, NAAVA, NOUHAUS, SAMHWA PAINT, SATURN BATH, superBin, ELCANTO, coway, 4WORK, Helinox​
  • DDP Design Fair Curators

    • 이길형 총감독
      Chief Director
    • 한경하 대표
      Lifestyle & Living
    • 손동훈 대표
      Lifestyle & Living
    • 정미 대표
    • 이강현 교수
    • 하지훈 교수
    • 박정호 대표
    • 김나영 대표




    Designers’ free ideas and creativity start the new and the design turns our environment into a background of free life.

    Designers value the act of use more than the act of making.
    Creative acts that focus on principles and phenomena are responsible for using various creativity by thinking and analyzing when solving problems of space and situation, human living environment, and cultural phenomena.
    Designers must create new value and be able to present future possibilities.

    Small Business Owners


    We look forward to the development of a more realistic and value-oriented production system that considers culture and environment.
    Small differences made by small business owners make our everyday life a better environment.
    Products have been standardized as they undergo a process of shifting production methods from a single item to a large quantity.
    The standard took root as a form representing production, and this absolute function was based on the encounter of design and machine. Small business owners did not hesitate to change into a unique structure and pattern in a relative and ideal way in a situation surrounded by the problems of mass production indiscriminately scattering functionally similar products in order to satisfy individual needs and well-being beyond the desires of society. We look forward to the development of a more realistic and value-oriented production system that considers culture and environment.

    Young Designer Job Fair

    “with the Seoul Design

    young_design_banner seoul_design_banner

    “A career festival in the Post-COVID-19 era for graduating students
    with a design degree and job seekers in Korea." DDP Young Designer Job Fair

    DDP YOUNG DESIGNER JOB FAIR is a career festival for aspiring designers in universities and job seekers in Korea

    Since the beginning of the year 2020, everywhere in the world is under the effect of an unprecedented predicament caused by COVID-19. However, as it always has been, crisis can also be a time of opportunity. There are major paradigm shifts emerging in our society throughout economy, culture, business, educa tion, environment, and technology.

    Our everyday life is once again beginning to move forward with the 'New Normal standards. The concept of recruitment has already been changed; the employment and portfolio of a designer will be executed with a new perspective and method.

    DDP YOUNG DESIGNER JOB FAIR is about enjoying this new post-COVID-19 paradigm, challenging its imminent discussions that the prospective employees might face, and also sharing design career opportunities for all.

    DDP YOUNG DESIGNER JOB FAIR will be a festival for all prospective employers and employees, converging the online-offline platforms. We look forward to meeting you there.

    Go to DDP Young Designer Job Fair