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We are planning to launch the artist’s label and make knit blankets for a new home styling collection through the collaboration with an artist who has high artistic value. We would like to bring an artistic vibe in our daily life by using the work from the artist's drawing notes for knit blankets. It is a practical object but it is an edition product that both serves aesthetic and decorative functions. We would like to offer a beautiful item that allows customers who pursue valuable consumption to enjoy and appreciate the artist’s work with more comfort.
Thanks to the collaboration with Needlenco, which has aesthetic expertise and technology in the field of knit, we were able to plan an edition product considered to be worth collecting for its artistic value. After having meetings with the CEOs, I was able to experience how difficult it is to turn a drawing into a knit blanket, and how many modifications must be made to depict the details and make it more natural. It would not have been easy without the leading efforts of the CEOs who have extensive experience.
The collaboration with an artist with great taste offered an opportunity for us to create a design product differentiated from others and motivated our brand to grow further. Our knit blanket is created based on the collaboration by sharing the latest trends and vibes and discovering new design elements. We hope this knit blanket becomes a product that brings design into everyday life.