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OFF GRAY — a fragrance brand that proposes a life with fragrance — is a slow brand that makes healthy fragrances based on the yin and yang and the five elements of oriental medicine. We revamped the container design for scented candles and diffusers, which are OFFGRAY’s signature products. As can be seen from OFFGRAY’s brand name, the design concept was to visualize the dreamlike feeling, somewhere between white and gray, through its container design. We would like to deliver OFFGRAY's unique atmosphere and vibe to consumers through the container’s CMF (Color, Material, Finishing).
found/Founded had carried out OFFGRAY’s logo branding before. Since we were well aware of the brand, we had an enjoyable experience trying new experiments and new challenges. We studied various materials and finishes with a goal of visualizing invisible fragrances and images into products.
found/Founded’s extensive design experience across various fields was really helpful to set the direction for the brand. We were able to create a great design that represents OFFGRAY’s brand identity and found/Founded’s distinct design.