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We hope our rugs designed with a motif of “Tea” can be a place where you can enjoy a cup of tea, relax and get away from your busy life for a while. The colors, patterns and textures of the rugs were inspired by the local characteristics and beautiful landscapes of tea growing areas, and we reflected the lifestyle of bringing nature into the home. Our products represent our desire to serve as rugs that can help people consciously relax in their everyday life by doing activities such as meditation, tea ceremony, rest and yoga.
As we are spending more time at home these days, there are more areas of our own created in our space. Since home is no longer just a place to sleep and rest, some parts of life outside home such as work, exercise and a café are brought into our homes gradually. Our design started from the question, “Could a rug play a role to consciously divide, change and move around areas of my own?”
BE FORMATIVE is a design studio that creates outcomes after thinking deeply about the emotional aspects of products. We have been keeping our eyes on BE FORATIVE. We thought BE FORMATIVE and Likethix share similar vibes in terms of expressing emotions, and we focused on making the package, illustration and content look more consistent so that BE FORMATIVE’s concept of “Tea Garden” could be fully delivered to consumers.