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The Butterfly was designed with a motif based on the movement of a butterfly, dynamically fluttering its wings.
It features high-degree curves in the connection of the armrest and backrest. There were some difficulties to shape the curves with the existing production system, however, we could solve this problem with 3D printing. This project helped us discover the potential of furniture manufactured by a small business based on the collaboration between a maker specializing in 3D printing technology and a small design studio. Even a complicated design can be implemented without large-scale facilities. It is also possible to reduce or expand the production capacity with more flexibility. Storage and labor costs can drop dramatically but also eco-friendly production is possible. It is considered as a process suitable for the era of hyper-personalization.
Since JH Studio has 3D printing technology, the knowledge of materials and the knowhow of various modeling and implementation methods, we could find out advantages and disadvantages of 3D printing production and get crucial help establishing a process to respond to new business models.
We believed that we have the most innovative technology on the market but Studio PLASTIC always surprised us with its fresh approaches and ideas so we’ve learned a lot of new things. We will continue to improve the problem with a new 3D printing program.