ddp design fair

The ruler's neatly hidden droplet shape gives users something they've never experienced before. The designers paid close attention to functional convenience in addition to sensory form, so when you hold the ruler in your hand, it naturally fits into your palm for a comfortable grip. It's also three-dimensional, so you can easily pick it up from the floor or stand it upright. While most plastic rulers are lightly used and thrown away, the teardrop-shaped ruler is thick enough to resist breaking, making it a joy to own for years to come. It's made from 100% biodegradable bioplastic, so it's also environmentally friendly.

Maker Newdaplat

"We held regular meetings and workshops with our designer to discuss ideas and create design prototypes. Through this collaborative process, we were able to help and stimulate each other, and discover and develop new ideas. The innovative design and features, which are completely different from existing products, fulfill the needs and requirements of users, giving them high satisfaction."

Designer HSJG

"We worked closely together to realize our design ideas and create an optimal product. To develop a ruler that reflects the needs and convenience of users, we pursued a harmony between functionality and design, and developed our ideas in consideration of manufacturability. During the prototyping and testing process, Newdaplat’s input and advice contributed significantly to the feasibility and performance of the idea."